Out-of-home gaming references popular culture for mass appeal
Implications - Popular film genres and video game characters are being adapted for arcade enjoyment to appeal to the modern, experience-driven fan. Even more importantly, these iconic adaptations point to the next generation of families, in which gaming has played an integral role in growing up for both parents and children. This progression relates to the close relationships between millennial parents and their kids, as well as the increased level of familial bonding.
Workshop Question - How could your brand remix a nostalgic fan-favorite to create a never-before-seen experience?
Trend Themes
1. Pop Culture Adaptations - Gaming is adapting popular film genres and video game characters for arcade enjoyment to appeal to the modern experience-driven fan.
2. Immersive Gaming Experience - Arcade games are providing players with a fully immersive experience through 3D technology, interactive touch panels, and built-in fans for tactile feedback.
3. Group Gaming - Developers are creating arcade games that allow up to six players to compete against one another, drawing players into all aspects of the competitive game.
Industry Implications
1. Gaming Industry - This industry can leverage the popularity of fan-favorite characters and cinematic adaptations to appeal to a younger, experience-driven demographic.
2. Entertainment Industry - The entertainment industry can benefit from immersive gaming experiences to create connections with audiences.
3. Hospitality Industry - The hospitality industry can take advantage of the interactive, group-based nature of arcade gaming to create experiential entertainment in venues such as hotels and theme parks.
4 Featured, 31 Examples:
80,485 Total Clicks
Date Range:
Sep 15 — Feb 16
Trending:
Warm
Consumer Insight Topics:
