Online brands become the glue for consumers to meet and connect
Implications - In an effort to bridge the gap between their digital and physical presence, many online brands are using their influence to facilitate in-person meetups amongst their loyal following. This strategy is especially effective because it emphasizes the importance of community and connection to a brand. Acting as a medium between people in real life essentially serves as a way for online brands to build trust.
Workshop Question - How could your brand leverage your in-person consumer interactions to boost online sales and engagement with your brand?
Trend Themes
1. Brand-powered Community Meetups - Online brands are using their influence to facilitate in-person meetups amongst their loyal following, emphasizing the importance of community and connection to a brand.
2. Location-based P2P Retail Networking Apps - The Etsy Local feature connects users to sellers located near them, informing the user of nearby retailer availability through a smartphone GPS signal.
3. Social Networking for Freelancers - LinkedIn's 'ProFinder' is making it easier for companies to connect with freelancers in a variety of different fields byconnecting employers and freelancers with a specific proposal and price estimate.
Industry Implications
1. Branding and Marketing - Companies can utilize the power of community building to enhance brand identity and build loyalty.
2. P2P E-commerce - Location-based networking apps can improve visibility and convenience for customers and retailers alike.
3. Human Resources and Staffing - Freelance networking platforms help connect freelance professionals and companies looking for short-term or project-based work.
4 Featured, 36 Examples:
87,959 Total Clicks
Date Range:
May 15 — Feb 16
Trending:
Mild
Consumer Insight Topics:
