DoneGood Automatically Offers Ethical Shopping Alternatives
Joey Haar — November 29, 2016 — Social Good
References: donegood.co & lifehacker
DoneGood is a browser extension for Google Chrome that makes it easier for consumers to buy their goods online without having to worry about the ethics behind that purchase. The extension automatically recognizes when users are shopping online, and it makes alternative suggestions to the products those users are looking at based on things like sustainability and social responsibility.
As DoneGood sees it, many large companies are solely focused on producing massive volumes of goods for as little money as possible. That often means that the production process involves extreme labor conditions and ignorance of environmental impact.
On the other hand, there are plenty of smaller companies that focus on just the opposite: sustainability and worker welfare. DoneGood recognizes these companies and shows them to users, helping consumers to spend wisely.
As DoneGood sees it, many large companies are solely focused on producing massive volumes of goods for as little money as possible. That often means that the production process involves extreme labor conditions and ignorance of environmental impact.
On the other hand, there are plenty of smaller companies that focus on just the opposite: sustainability and worker welfare. DoneGood recognizes these companies and shows them to users, helping consumers to spend wisely.
Trend Themes
1. Ethical Shopping - Disruptive innovation opportunity: Develop an AI-powered shopping assistant that provides ethical alternatives to products based on sustainability and social responsibility.
2. Browser Extensions - Disruptive innovation opportunity: Create a browser extension that automatically recognizes users' online shopping habits and offers personalized suggestions for ethical alternatives.
3. Sustainable Consumerism - Disruptive innovation opportunity: Build a platform that educates and incentivizes consumers to make environmentally friendly purchasing decisions through rewards and personalized recommendations.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Develop an ethical e-commerce marketplace that curates and promotes products from sustainable and socially responsible companies.
2. AI Technology - Disruptive innovation opportunity: Utilize artificial intelligence technology to analyze product data and recommend ethical alternatives to consumers based on their preferences.
3. Consumer Advocacy - Disruptive innovation opportunity: Establish a consumer advocacy organization that advocates for transparent and ethical practices in the retail industry and provides resources for conscious consumerism.
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