Content creation and sharing is broken down into a multi-step process
Implications - Capturing, editing and sharing photos is no longer a straight-forward or "one-stop-shop" affair, with the average consumer using several different apps before finally posting an image. As a result, photo apps now offer hyper-specialized functions that knowingly serve as one of many steps in the process of modern-day social sharing. Content creation is considered nothing short of an art form, and services that appeal to self-schooled, "connoisseur" consumer will have a high success rate.
Workshop Question - How can your brand offer a step-by-step process to better educate or enlighten consumers, to instil a co-creation aspect of your service?
Trend Themes
1. Specialized Photo Apps - As the process of photo sharing becomes more complex, photo apps that offer hyper-specialized functions that appeal to connoisseur consumers will have a high success rate.
2. Photography Timing Apps - Photography timing apps that identify and remind users of the timing of the golden hour around the world can be a disruptive innovation opportunity for companies in the photography industry.
3. Limited Photo-sharing Platforms - Platforms that limit users to sharing only one picture per day, such as Polaroid Blipfoto, cater to the growing demand for products and services that help consumers sort through large amounts of digital content.
Industry Implications
1. Photo Sharing Apps - Companies in the photo sharing industry can benefit from developing hyper-specialized photo apps that appeal to connoisseur consumers and offer unique filters and editing features.
2. Photography Equipment Manufacturers - Manufacturers of photography equipment like cameras and lenses can innovate and take advantage of the growing demand for photography timing apps that help users photograph during the golden hour.
3. Digital Content Curation Services - Companies that offer digital content curation services, like Polaroid Blipfoto, can stand out in the market by limiting users' content creation and encouraging them to focus on curating moments that matter the most.
