ClimateCounts is the Shopping Application for Socially Conscious Consumers
Alyson Wyers — December 19, 2015 — Social Good
References: itunes.apple & mashable
This sustainable retail app helps socially conscious shoppers ensure that the places they shop at are in accordance with their environmental standards. The ClimateCounts app is for people who are passionate about ethical consumerism and want to support only businesses that support their values -- in this case a low carbon footprint and eco-friendly practices.
ClimateCounts.org gives a variety of brands and stores a score to determine of each company has measured their climate footprint, reduced their impact on global warming, supported aggressive climate legislation and publicly disclosed their influence on the environment. Users can search the sustainable retail platform by brand, by company or by sector. They also give users the chance to raise their voice via social media.
ClimateCounts.org gives a variety of brands and stores a score to determine of each company has measured their climate footprint, reduced their impact on global warming, supported aggressive climate legislation and publicly disclosed their influence on the environment. Users can search the sustainable retail platform by brand, by company or by sector. They also give users the chance to raise their voice via social media.
Trend Themes
1. Sustainable Retail - The ClimateCounts app highlights the growing trend for sustainable retail and provides a platform for businesses to showcase their eco-friendly practices.
2. Ethical Consumerism - The ClimateCounts app is part of a trend towards ethical consumerism, where consumers actively seek out businesses that align with their values and beliefs.
3. Social Media Activism - The inclusion of social media in the ClimateCounts app highlights the trend towards social media activism, where users have the power to raise their voices and hold businesses accountable for their environmental practices.
Industry Implications
1. Retail - The ClimateCounts app provides opportunities for retailers to showcase their eco-friendly practices and appeal to consumers who prioritize sustainability.
2. Technology - The ClimateCounts app is an example of how technology is being used to promote sustainability and encourage ethical consumerism.
3. Social Media - The ClimateCounts app's integration of social media highlights the increasing importance of social media in holding businesses accountable for their environmental practices and promoting sustainability.
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