Retailers incorporate beacon tech into in-store infrastructure
Implications - As proximity marketing becomes more widely integrated with brick-and-mortar retail, many brands are opting to invest in store infrastructure that has beacon systems built into it. Whether incorporated into shelving systems or as attachments to the product itself, the natural incorporation of beacons into retail design highlights the continued progression toward an entirely unobtrusive relationship between individuals and their gadgets. In addition to highlighting the forward-facing implications of the Internet of Things, this shift points to the prominent role of technology in delivering personalization in retail settings.
Workshop Question - What is one technology you're currently using? What would use of that technology look like in 5, 10, an 15 years?
Trend Themes
1. Proximity Marketing - As more companies invest in beacon technology for in-store marketing and communication, proximity marketing will continue to be a growing trend in the retail industry.
2. Paperless Technology - With the rise of environmentally conscious consumers and advances in technology, there is an opportunity for businesses to adopt paperless retail solutions, such as electronic shelf labels and mobile coupons.
3. Interactive Retail Spaces - Consumer demand for more engaging, interactive in-store experiences is leading to the development of smart stores and beacon-enabled displays that offer personalized and dynamic content.
Industry Implications
1. Retail - Beacon technology and proximity marketing are transforming the retail industry, providing new ways to engage with customers and drive sales.
2. Marketing - Proximity marketing and paperless technology are changing the marketing landscape, with new opportunities for targeted promotions and sustainable campaigns.
3. Technology - The development of interactive retail spaces and smart beacons is a reflection of the ongoing innovation in the technology industry, with new solutions to improve efficiency, engagement and personalization.
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Date Range:
Jul 15 — Sep 16
Trending:
Warm
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