Harrods and Faberge Team Up for an Interactive Egg Installation
Jana Pijak — April 6, 2015 — Business
References: eventmagazine
Harrods and Faberge recently teamed up for the department store's digital window display that was unveiled in celebration of Easter. The interactive installation featured transformative vignettes of various Faberge designs and allowed the decorative egg maker to customize each projection in an artistic way.
This digital window display by Harrods and Faberge gave the department store's visitors a chance at a sensory and interactive experience. Whether viewed from afar or at close range, this art installation was gorgeous, artistic and experiential for those with an appreciation for art.
Merging creativity with modern technology, today's retail market is relying more on interactive retail experiences rather than traditional display methods. The use of technology allows these brands to customize their consumer experience to a tee.
This digital window display by Harrods and Faberge gave the department store's visitors a chance at a sensory and interactive experience. Whether viewed from afar or at close range, this art installation was gorgeous, artistic and experiential for those with an appreciation for art.
Merging creativity with modern technology, today's retail market is relying more on interactive retail experiences rather than traditional display methods. The use of technology allows these brands to customize their consumer experience to a tee.
Trend Themes
1. Interactive Retail Experiences - Brands are shifting towards interactive retail experiences as a way to engage and customize the consumer experience.
2. Digital Window Displays - Digital window displays offer an opportunity for brands to create visually stunning and interactive installations that capture consumers' attention.
3. Merge of Art and Technology - The fusion of art and technology is enabling brands to create immersive and experiential installations that appeal to consumers.
Industry Implications
1. Retail - Retailers can utilize interactive retail experiences and digital window displays to enhance customer engagement and create memorable brand experiences.
2. Art and Design - The merging of art and technology presents disruptive innovation opportunities for artists and designers to create captivating and technologically advanced installations.
3. Luxury Goods - Luxury brands like Faberge can leverage interactive displays and customization to elevate the customer experience and differentiate themselves in the market.
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