IKEA Austria is Using Beacons for In-Store Marketing
Laura McQuarrie — March 9, 2016 — Tech
References: ikea & beaconinside
IKEA Austria is now using retail beacons for the purpose of pushing in-store marketing to consumers who have the IKEA FAMILY app downloaded and Bluetooth enabled.
At its store in Graz, in-store beacons are situated at certain spots in the store in order to welcome shoppers on arrival, entice consumers to take a break at the Food Market and enjoy a free coffee, or offer reminders to use a rewards card when checking out. This offers another layer of interaction that doesn't require a sales associate to be nearby.
In the past, IKEA has embraced creative social media campaigns and augmented reality in order to push its offerings as a forward-thinking furniture retailers. With beacons now being used for the purposes of in-store marketing, a new level of engagement is introduced to brick-and-mortar spaces.
At its store in Graz, in-store beacons are situated at certain spots in the store in order to welcome shoppers on arrival, entice consumers to take a break at the Food Market and enjoy a free coffee, or offer reminders to use a rewards card when checking out. This offers another layer of interaction that doesn't require a sales associate to be nearby.
In the past, IKEA has embraced creative social media campaigns and augmented reality in order to push its offerings as a forward-thinking furniture retailers. With beacons now being used for the purposes of in-store marketing, a new level of engagement is introduced to brick-and-mortar spaces.
Trend Themes
1. Retail Beacons - Using beacons for in-store marketing introduces a new level of engagement in brick-and-mortar spaces.
2. In-store Interactions - In-store beacons allow for targeted interactions with shoppers without the need for a sales associate.
3. Technology Integration - Integrating beacons with the IKEA FAMILY app showcases the potential for seamless technology integration in retail.
Industry Implications
1. Retail - The retail industry can leverage beacons for targeted marketing and improved customer experiences.
2. Furniture - Furniture retailers like IKEA can use beacons to enhance in-store promotions and increase customer engagement.
3. Technology - The technology industry has opportunities to develop and deploy beacon technology for retail and other industries.
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