Drones provide extra customization and interactivity for curious consumers
Implications - The desire for interactive forms of play continues with innovative drone concepts that increase hands-on involvement. Whether it's taking a "toy-to-life" approach that children will enjoy, or providing customizable features for adults, tech toys that offer greater control will succeed with the modern consumer, who is constantly searching for empowerment in all facets of life.
Workshop Question - How can you grant your customer a sense of control?
Trend Themes
1. Customizable Drones - Maker culture and consumer desire for customization is driving demand for programmable and modular drones that offer hands-on involvement.
2. Discreet and Compact Drones - Drones designed for military and industrial use, requiring autonomy and attentiveness, are attracting attention with their discrete, lightweight, folding designs.
3. DIY Drones - The rise of maker culture is driving interest in DIY drone kits and components, offering enthusiasts the opportunity to build powerful, customizable drones from scratch.
Industry Implications
1. Consumer Electronics Industry - Consumer desire for hands-on, customizable technology is driving innovation in drone technology that is driving growth and revenue in the consumer electronics industry.
2. Aerospace and Defense Industry - Advances in drone technology and design is driving growth and profitability in the aerospace and defense industry and is thus creating opportunities for disruptive innovation.
3. Photography and Videography Industry - Drone technology is enabling a new generation of photographers and videographers to capture images and footage from previously impossible angles on both professional and consumer levels.
