The Google Store Retail Concept Boasts a Slew of Interactive Elements
Jana Pijak — April 7, 2015 — Business
References: venturebeat
From its virtual graffiti wall to its interactive window displays, the first-ever Google Store is a tech lover's paradise. The retail concept celebrates all things tech-related and boasts a futuristic interior that is equipped with large screens, resembling the web giant's Android smartphone devices.
A haven for Android devices, TV streaming equipment and Google's Chromebook laptops, the Google Store concept markets new products with the help of modern technology. The shop's interior is a true representation of Google's status in the world of tech and features non-traditional display methods that are memorable and experiential for its visitors.
In addition to physical products, the shop's customizable graffiti walls--equipped with virtual spray cans--illustrate the company's affinity for creative ideas and innovation.
A haven for Android devices, TV streaming equipment and Google's Chromebook laptops, the Google Store concept markets new products with the help of modern technology. The shop's interior is a true representation of Google's status in the world of tech and features non-traditional display methods that are memorable and experiential for its visitors.
In addition to physical products, the shop's customizable graffiti walls--equipped with virtual spray cans--illustrate the company's affinity for creative ideas and innovation.
Trend Themes
1. Interactive Retail Experiences - Creating interactive and immersive experiences in retail stores can attract and engage customers in a unique way, increasing brand loyalty and driving sales.
2. Tech-focused Stores - Tech retailers can create dedicated stores that showcase their products and provide a hands-on experience for customers, enhancing brand visibility and customer satisfaction.
3. Non-traditional Display Methods - Using innovative and unconventional ways to display products in stores can leave a lasting impression on customers, drawing them in and generating excitement for the brand.
Industry Implications
1. Retail - Retailers can innovate their store concepts by incorporating interactive elements, such as customizable graffiti walls and interactive window displays, to provide a memorable shopping experience.
2. Technology - Tech companies can open dedicated stores that showcase their latest products, allowing customers to have a hands-on experience and stay up to date with the latest tech trends.
3. Creative and Design - Companies specializing in creative and design can explore opportunities to create interactive and non-traditional displays that capture people's attention and enhance brand recognition.
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