Consumers favor self-service options in every aspect of travel
Implications - Understanding the growing consumer preference for doing things oneself, without human intervention, many travel companies and hospitality brands are offering full self-service options. Less about convenience, this progression speaks to the desire for travel to become an entirely self-directed experience, as well as the growing independence of consumers.
Workshop Question - How could you empower consumers by giving them more responsibility in their interactions with your brand?
Trend Themes
1. Self-service Terminals and Kiosks - Companies are offering full self-service options for check-ins and baggage drops, replacing traditional staff at airports and hotels.
2. Concierge Apps - Hospitality apps like ButlerPad are providing customers with a personal concierge experience and helping them carry out tasks that would traditionally require staff assistance.
3. Self-service Rebooking Solutions - Innovative digital tools like the Amadeus Ticket Changer Shopper are allowing users to modify flights and itineraries without leaving the website or needing to speak to a travel agent.
Industry Implications
1. Hospitality - Hotels are adopting self-service solutions like concierge apps and automated baggage counters for more efficient and cost-effective operations.
2. Aviation - Airports are introducing self-service terminals and kiosks for check-ins and baggage drops, which helps reduce long lines and promote efficiency.
3. Travel Agencies - Digital tools like the Amadeus Ticket Changer Shopper are being adopted by travel agencies to lower operational costs and provide users with self-service rebooking options directly on their websites.
5 Featured, 31 Examples:
141,837 Total Clicks
Date Range:
Mar 16 — Mar 16
Trending:
Mild
Consumer Insight Topics:
