Men's fashions reference elements of early streetwear
Implications - As risk-taking in men's fashion continues to catch up with that of women's wear, many men's streetwear brands are emerging with vintage-inspired collections that reference the early days of the style. Speaking to the coveted nature of original streetwear peices, such collections are also key in asserting the cultural significance of streetwear and the emerging view of purchasing pieces as an unconventional investment. Highlighting the short-lived nature of the so-called nostalgia cycle, this shift speaks to the pursuit of authenticity and how it relates to status.
Workshop Question - What's an example of a nostalgic element in your industry that you could reintroduce in an appealing way?
Trend Themes
1. Streetwear Nostalgia - Men's streetwear brands are creating vintage-inspired collections that reference the early days of streetwear.
2. All-velour Men's Collections - Men's streetwear brands are creating velour tracksuits in line with their brand identity as eccentric and polarizing style curators.
3. 80s Film Sports Jackets - Men's streetwear brands are creating collaborations and collections inspired by iconic 80s films and TV shows.
Industry Implications
1. Fashion - Fashion industry professionals can reference these trends to create vintage-inspired collections or collaborations.
2. Marketing and Advertising - Marketing and advertising professionals can reference these trends to create compelling and engaging campaigns that resonate with Millennial and Gen Z audiences.
3. Film and TV Merchandising - Film and TV industry professionals can reference these trends to create merchandise and streetwear collections inspired by their iconic properties.
6 Featured, 51 Examples:
371,444 Total Clicks
Date Range:
Mar 15 — Jun 17
Trending:
Hot
Consumer Insight Topics:
