Alice White's Stacking Retail Display Puts Color First
Laura McQuarrie — March 24, 2015 — Lifestyle
References: coroflot
Created by Ricky Cordero, this retail wine display for Alice White plays off of the brand's bottle labels that are categorized by color. With its consistent scheme, the display and the wine storage system seem to go perfectly hand-in-hand.
Whether it's a Merlot or a Chardonnay, this stacked retail display makes it easy for a consumer to pick out their favorite wine type. Rather than looking like a rainbow as a whole, the colorful Alice White wine groupings are broken down into smaller boxes that contain 12 bottles at once. As well as making it apparent which varieties are the most popular, this wine display system is also easily replenished thanks to its open top.
Whether it's a Merlot or a Chardonnay, this stacked retail display makes it easy for a consumer to pick out their favorite wine type. Rather than looking like a rainbow as a whole, the colorful Alice White wine groupings are broken down into smaller boxes that contain 12 bottles at once. As well as making it apparent which varieties are the most popular, this wine display system is also easily replenished thanks to its open top.
Trend Themes
1. Color-based Product Categorization - The use of color to categorize products can improve consumer experience and drive sales.
2. Stacked Display Systems - Stacked display systems provide a visually appealing way to showcase products and encourage sales.
3. Open-top Merchandising - Using an open-top display system can improve product accessibility and replenishment efficiency.
Industry Implications
1. Retail - Retailers can use display techniques such as color-based categorization and stacked displays to enhance consumer experience and drive sales.
2. Wine & Spirits - The use of color-based categorization and stacked displays can help wine and spirits brands showcase their products in a visually appealing manner and drive sales.
3. Merchandising - Merchandisers can take advantage of open-top display systems to improve product accessibility and replenishment efficiency, leading to a more efficient supply chain.
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