Hybrid electric vehicles cater to family usage
Implications - Moving away from the compact "supercar" model, electric vehicle manufacturers are introducing eco-friendly options with more space. These offerings are not only more accessible; they also speak to the growing levels of conscious consumption among families. Consumers today increasingly champion their values through their purchasing decisions, and this tendency extends to parents who "perform" sustainability for their children, using products and services as a way to lead by example.
Workshop Question - How could you position your brand as a means through which consumers could "perform" their ideals?
Trend Themes
1. Eco-friendly Family Vehicles - Offering larger, family-friendly vehicles that are eco-friendly and more accessible to conscious consumers opens up a market segment for those looking to lead by example.
2. Advanced Safety Features - Next-generation SUVs are being equipped with advanced safety features such as sensor and radar systems that help prevent collisions, creating an opportunity for innovation in the realm of vehicle safety technology.
3. Plug-in Hybrid Technology - Automakers are investing in plug-in hybrid technology that allows for electric drive power to optimize engine performance and minimize fuel consumption, creating a market segment that we can expect to grow in popularity.
Industry Implications
1. Automotive - The automotive industry has an opportunity to develop and market larger, more eco-friendly and accessible vehicles with advanced safety features and innovative plug-in hybrid technology.
2. Technology - The growing demand for advanced safety features invites technology companies to innovate and disrupt the automotive market with new sensors, radars, and telematics systems.
3. Consumer Goods - As the trend for conscious consumerism grows, consumer goods companies can partner with automotive manufacturers to promote eco-friendly family-friendly vehicles that align with the values of their target consumers.
6 Featured, 54 Examples:
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Date Range:
Oct 15 — Sep 16
Trending:
Warm
Consumer Insight Topics:
