Household cleaning products are specially packaged to prolong use
Implications - Household cleaning products are being reformulated and packaged with reusable pods and bottles. Consumers are able to add water to concentrate as they see fit, ensuring that the product lasts much longer than stand-alone options. This approach to packaging is especially effective because not only does it allow the consumer more control; it also enhances the perception of value of the product, an increasingly important aspect of household purchasing decisions as consumers continue to become more well-informed.
Workshop Question - Reduce your brand's offering to its most elemental aspects. How might you design a system whereby consumers add their own input to the offering in order to use it? In other words, what is the "just add water" version of your brand?
Trend Themes
1. Concentrated Cleaning Products - Cleaning product companies are developing concentrated formulas that can be diluted with water to prolong product life.
2. Reusable Cleaning Packaging - Cleaning product companies are developing reusable packaging solutions to reduce waste and enhance value perception.
3. Water-activated Cleaners - Cleaning product companies are creating cleaning products with small dissolvable sachets of cleaning concentrate to save on packaging and transportation costs.
Industry Implications
1. Cleaning Product Industry - Companies in the cleaning product industry can adopt concentrated formulas, reusable packaging, and/or dissolvable sachets to reduce waste and transportation costs and enhance value perception.
2. Packaging Industry - Companies in the packaging industry can partner with cleaning product companies to develop reusable packaging solutions that can be used across various industries.
3. Transportation Industry - Companies in the transportation industry can partner with cleaning product companies to incorporate reusable and concentrated packaging solutions that save on transportation emissions.
