Bloomingdale's Introduces Smart Fitting Rooms with iPad Devices
Jana Pijak — January 23, 2015 — Business
American department store Bloomingdale’s recently upped their interactive retail game with smart fitting rooms that feature an in-house iPad for each consumer. The mounted devices are able to enhance a customer's shopping experience by connecting one directly to Bloomingdale's staff and the retailer's inventory-management system.
With a simple tap of a touchscreen, Bloomingdale's shoppers can check stock inventories for size and color or can seek the help of a sales associate that will respond to their request in seconds.
This Bloomingdale's smart fitting room concept is not the first of its kind but is unique in its integrated tech. As consumers grow more independent, putting them in the driver's seat of their purchases will often enhance their shopping experience while ultimately encouraging them to spend more.
With a simple tap of a touchscreen, Bloomingdale's shoppers can check stock inventories for size and color or can seek the help of a sales associate that will respond to their request in seconds.
This Bloomingdale's smart fitting room concept is not the first of its kind but is unique in its integrated tech. As consumers grow more independent, putting them in the driver's seat of their purchases will often enhance their shopping experience while ultimately encouraging them to spend more.
Trend Themes
1. Integrated Smart Fitting Rooms - Opportunity to develop and offer a fully integrated smart fitting room experience with in-house iPads that can enhance customer engagement, improve inventory-management, and increase sales.
2. Tech-savvy Retail Experience - Opportunity to capitalize on the growing trend of tech-savvy retail experiences by developing and incorporating interactive technology in-store that empowers consumers and improves their shopping experience.
3. Connected and Convenient Retail - Opportunity to adapt to changing consumer preferences and expectations by offering connected and convenient retail experiences that allow customers to easily access inventory information, request assistance, and make purchases from anywhere in-store.
Industry Implications
1. Retail - Opportunity for retailers to differentiate themselves and drive sales by incorporating interactive technology that enhances the customer experience and streamlines inventory management.
2. Technology - Opportunity for tech companies to leverage their expertise in software and hardware development to create innovative products and services for the retail industry that improve the customer experience and increase sales.
3. Hospitality - Opportunity for hospitality companies to explore new revenue streams by partnering with retailers to provide interactive experiences and personalized services that enhance the overall customer experience.
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