Brands personalize their holiday marketing efforts to connect with consumers
Implications - Personalization is quickly becoming the benchmark of successful marketing efforts in the digital age. As a result, many brands are using social media as an avenue for personalization, creating holiday campaigns that foster familiarity and facilitate communication between consumers and brands. The holiday season is already about communion and goodwill, and campaigns that extend this feeling not only succeed in humanizing the brand, but also invite consumers to become more intimately acquainted with it.
Workshop Question - As customization becomes an increasingly prevalent technique among brands, what is your business doing to stand out?
Trend Themes
1. Personalized Marketing - Brands are using social media to foster familiarity and facilitate communication between consumers and brands through personalized holiday campaigns.
2. Interactive Holiday Campaigns - Brands are using interactive technology to engage consumers during the holiday season and to generate social media content.
3. Visual Social Media Content - Brands are using high-quality visual content, such as illustrations and comic strips, to engage customers on social media platforms during the holiday season.
Industry Implications
1. Marketing - Personalized holiday campaigns and interactive technology present disruptive innovation opportunities in traditional marketing.
2. Retail - The use of personalized holiday campaigns and interactive technology can be applied to various retail industries and generate consumer engagement.
3. Artificial Intelligence & Machine Learning - The use of advanced technologies in personalized holiday campaigns, such as machine learning to recommend gifts, and AI-powered chatbots, present disruptive innovation opportunities in the field.
5 Featured, 45 Examples:
169,153 Total Clicks
Date Range:
Oct 15 — Mar 16
Trending:
Warm
Consumer Insight Topics:
