This New Target Store Will Focus Excessively on Smart Devices
Katherine Pendrill — July 13, 2015 — Marketing
References: fortune & digitaltrends
Target has designed an interactive electronics store that will allow customers to test out different smart devices. The 'Target Open House' will not only focus on selling smart devices, but also on providing tutorials and educating the public about the latest products.
The new store will be based in San Francisco and will feature a transparent glass house that showcases each of the devices in action. The 3,500 square foot storefront will include a broad range of devices including coffee makers that begin brewing when you wake up and phone alarms that alert you if you baby is crying. When customers walk into the store, the devices will automatically sync to their smartphones for a truly interactive experience.
Target's interactive electronic store will provide a unique way for customers to try out new products and learn about how technology is evolving.
The new store will be based in San Francisco and will feature a transparent glass house that showcases each of the devices in action. The 3,500 square foot storefront will include a broad range of devices including coffee makers that begin brewing when you wake up and phone alarms that alert you if you baby is crying. When customers walk into the store, the devices will automatically sync to their smartphones for a truly interactive experience.
Target's interactive electronic store will provide a unique way for customers to try out new products and learn about how technology is evolving.
Trend Themes
1. Interactive Retail Stores - This trend of interactive retail stores represents an opportunity for businesses in the retail industry to provide engaging and immersive experiences to customers through the help of technology.
2. Smart Devices Retail - The rise of stores that focus exclusively on smart devices represents an opportunity for businesses in the technology industry to create a dedicated retail space for their products and showcase their features to customers.
3. Technology Education - The trend of providing education and tutorials about the latest technology products represents an opportunity for businesses in the education industry to create specialized courses and training programs to help customers better understand and use technology products.
Industry Implications
1. Retail - This industry can take advantage of the trend of interactive retail stores to create innovative and engaging experiences for customers that differentiate them from their competition.
2. Technology - This industry can leverage the trend of smart devices retail to showcase their products and demonstrate their value to potential customers in a dedicated and immersive retail space.
3. Education - This industry can explore the trend of technology education to develop new training programs and courses that help customers better understand the latest technology products and how to use them effectively.
5.2
Score
Popularity
Activity
Freshness
