Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,884 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,884 cutting edge ideas.

Beacon Lifestyle

In-store beacons evolve to engage shoppers with premium content

Implications - As traditional retailers move to provide added value to the in-store experience, many are enhancing the content offered through beacon marketing platforms to include lifestyle-oriented media. Also a means of ensuring the creation of user-generated content that naturally serves as advertisement, such efforts demonstrate the consumer interest in highly curated, image-centered expression of everyday life. This progression showcases the intrinsic importance of social sharing to consumers as an extension of one's "personal brand."
Workshop Question - What is the least "instagrammable" part of your product or service? How could you alleviate this?
Trend Themes
1. In-store Beacon Marketing - The use of innovative beacon marketing platforms promote highly curated and lifestyle-oriented media targeted towards the consumer interest in personalized expression and social sharing.
2. Snapchat Partnerships - Promotions that incorporate Snapchat filters and geofilters establish innovative and interactive campaigns to increase social interaction with customers, offer personalized experiences and generate buzz on social media.
3. Lifestyle-oriented Retail Apps - Retail stores are incorporating beacon technology and apps to expand their services by offering premium information to the customers when they're in the store. These apps give recommendations on nearby restaurants, fitness centers or events, personalized discounts and information on the products.
Industry Implications
1. Retail Industry - Beacon marketing, innovative apps and geofilters in cafeteria and food court sector that provide individualized content towards their customers create a captivating user shopping experience.
2. Fast Food Industry - Creating campaigns that offer unique filters, giveaways or branded animations on Snapchat, McDonald's, New York Fries and other fast food chains are successfully driving brand engagement through highly personalized, interactive and social channels.
3. Marketing and Advertising Industry - Utilizing beacon marketing, mobile friendly applications, and innovative social media campaigns, marketing experts can generate buzz and engage customers by providing them access to premium and highly personalized content.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 28 Examples:
96,516 Total Clicks
Date Range:
Feb 16 — Mar 16
Trending:
Warm
Consumer Insight Topics:

Related Examples

play_circle_filledTablet-Powered Apparel Stores
Tablet-Powered Apparel Stores
Timberland's Connected Store Encourages Discovery with NFC Tablets
play_circle_filledNext-Gen Pop-Up Shops
Next-Gen Pop-Up Shops
This Concept Pop-Up Store Envisions the Store of the Future
Omnichannel Retail Concepts
Omnichannel Retail Concepts
Cognizant Explores Tech-Integrated Concepts for Retail of the Future
Short-Term Retail Agency Pop-Ups
Short-Term Retail Agency Pop-Ups
The Appear Here Paris Highlights the Brand's Unique B2B Platform
play_circle_filledInteractive Audio Tables
Interactive Audio Tables
HELLO WORLD! is a Magic Table That Brings Inanimate Objects to Life
Electronic Receipt Engagement
Electronic Receipt Engagement
Startup FlexReceipts Uses Digital Receipts as a Marketing Platform
Green-Roofed Retail Centers
Green-Roofed Retail Centers
The Part-Dieu Commercial Retail Center will Focus on Biophilic Design
In-Store Tasting Lounges
In-Store Tasting Lounges
La Cantina is an Italian Retail Concept with Immersive Tasting Options
Customizable Social Media Filters
Customizable Social Media Filters
This App is Now Letting Users Create Their Own Geofilters
Inspirational Hip-Hop Valentines
Inspirational Hip-Hop Valentines
This DJ Khaled Valentine's Day Card Pokes Fun at the Rap Producer
Social Media-Inspired Covers
Social Media-Inspired Covers
The First Playboy Non-Nude Issue Stars Sarah McDaniel
Affordable Fitness Trackers
Affordable Fitness Trackers
The Vidonn 'PulseBand' A6 is a Comprehensive Fitness Solution
Ironic Internet Tees
Ironic Internet Tees
DaPinkRubbish's Statement Tee Pokes Fun at Tech-Obsessed Youth
Inclusive Presidential Social Accounts
Inclusive Presidential Social Accounts
The White House Officially Launched its Own Snapchat Story
Video Storytelling Apps
Video Storytelling Apps
Andrew Jarecki's KnowMe App was Inspired by a Murderous Docu-Series
Ephemeral Workout Videos
Ephemeral Workout Videos
Content from the 'Daily Burn 365' Program is Only Available for One Day
Temporary Photo-Sharing Apps
Temporary Photo-Sharing Apps
The Upshot App Allows Users to Share Photos from Different Events
Jet-Skiing DJ Games
Jet-Skiing DJ Games
'Flappy Khaled' is a Video Game Based on DJ Khaled's Inspiring Snapchats
Ephemeral Deep Linking Features
Ephemeral Deep Linking Features
Snapchat Now Allows Publishers to Offer Deep Link Content
Social Media Selfie Filters
Social Media Selfie Filters
A Series of Snapchat Lenses are Now Available for Purchase
Temporary Video Effects
Temporary Video Effects
These Snapchat Video Tools Let Users Make Slow Motion and Backwards Clips
Punny Social Media Costumes
Punny Social Media Costumes
The Snapchat Ghost Costume Was Dreamed Up by Erica Domesek
play_circle_filledRainbow-Regurgitating Disguises
Rainbow-Regurgitating Disguises
This Halloween Snapchat Makeup is a Perfect Pop Culture Costume
In-Film Video Filters
In-Film Video Filters
This Snapchat Feature Lets Users Edit Their Faces in Video Chats
Live Streamed Keynotes
Live Streamed Keynotes
Jeremy Gutsche's SXSW Book Launch is One of the First Keynotes on Meerkat
Viral News Services
Viral News Services
Snapchat and Vice Team Up in a New Business Experiment
Cash-Sending Chat Apps
Cash-Sending Chat Apps
Snapchat's New Feature, Snapcash, Lets You Send Money to Friends
Extravagant 3D Invitations
Extravagant 3D Invitations
Barney's Lady Gaga Workshop Invitations Were Delivered to a Lucky Few