In-store beacons evolve to engage shoppers with premium content
Implications - As traditional retailers move to provide added value to the in-store experience, many are enhancing the content offered through beacon marketing platforms to include lifestyle-oriented media. Also a means of ensuring the creation of user-generated content that naturally serves as advertisement, such efforts demonstrate the consumer interest in highly curated, image-centered expression of everyday life. This progression showcases the intrinsic importance of social sharing to consumers as an extension of one's "personal brand."
Workshop Question - What is the least "instagrammable" part of your product or service? How could you alleviate this?
Trend Themes
1. In-store Beacon Marketing - The use of innovative beacon marketing platforms promote highly curated and lifestyle-oriented media targeted towards the consumer interest in personalized expression and social sharing.
2. Snapchat Partnerships - Promotions that incorporate Snapchat filters and geofilters establish innovative and interactive campaigns to increase social interaction with customers, offer personalized experiences and generate buzz on social media.
3. Lifestyle-oriented Retail Apps - Retail stores are incorporating beacon technology and apps to expand their services by offering premium information to the customers when they're in the store. These apps give recommendations on nearby restaurants, fitness centers or events, personalized discounts and information on the products.
Industry Implications
1. Retail Industry - Beacon marketing, innovative apps and geofilters in cafeteria and food court sector that provide individualized content towards their customers create a captivating user shopping experience.
2. Fast Food Industry - Creating campaigns that offer unique filters, giveaways or branded animations on Snapchat, McDonald's, New York Fries and other fast food chains are successfully driving brand engagement through highly personalized, interactive and social channels.
3. Marketing and Advertising Industry - Utilizing beacon marketing, mobile friendly applications, and innovative social media campaigns, marketing experts can generate buzz and engage customers by providing them access to premium and highly personalized content.
4 Featured, 28 Examples:
97,434 Total Clicks
Date Range:
Feb 16 — Mar 16
Trending:
Warm
Consumer Insight Topics:
