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Immersive Spectacle

Brands host elaborate holiday events with sensory-driven elements

Implications - As brands continue to center campaigns around innovative pop-up locations, many are emerging with sensory-driven holiday events designed to be more of a spectacle than an extension of traditional retail operations. Such festive brand stunts serve as pivotal brand touch points by compelling transformative sensations that resonate on an emotional level. This shift not only speaks to the push toward multi-sensory engagement in all experiences, but also highlights the importance of delivering unforeseen delights in exceeding consumer expectations.
Workshop Question - Beyond traditional methods, how can your brand increase its presence during holidays and special occasions?
Trend Themes
1. Sensory-driven Experiences - Holiday events are bringing immersive and multi-sensory experiences, creating an emotional bond and exceeding customer expectations.
2. Interactive Pop-ups - Brands are creating interactive holiday pop-ups that aim to keep consumers engaged and connected to their products.
3. Digital Storytelling - Retailer holiday events are introducing digital storytelling and animation, engaging customers with captivating and unique displays.
Industry Implications
1. Retail - Retailers can create a unique holiday shopping experience for their customers through sensory and interactive pop-up shops.
2. Fragrance - Fragrance companies can enhance their storytelling by creating multi-sensory experiences that emotionally connect their customers with their brand.
3. Non-profit - Non-profit organizations can use immersive and interactive experiences to raise awareness and share their messages on a more personal and emotional level.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
136,599 Total Clicks
Date Range:
Mar 16 — Nov 18
Trending:
Warm

Featured Examples

Interactive Snow Globe Displays
Interactive Snow Globe Displays
The Outnet.com and Refinery29 Created a Snow Globe-Themed Pop-Up
For the holiday season this year, The Outnet.com and Refinery29 came together to create an interactive pop-up set inside of a human-sized snow globe display. For 10 days only, ‘All Decked Out&... MORE
Theatrical Holiday Windows
Theatrical Holiday Windows
Saks Fifth Avenue's 'Theater of Dreams' Embraces Digital Storytelling
For this year’s holiday season, Saks Fifth Avenue will be unveiling a 10-storey holiday window that will captivate people on the streets of New York City with dazzling lights. The special... MORE
Scent-Diffusing Holiday Trees
Scent-Diffusing Holiday Trees
Tiffany & Co. and Coty Set Up a Towering Scented Christmas Tree
For many people, the scent of a natural evergreen tree triggers many fond memories of holiday seasons past and this year for Christmas, Tiffany & Co. collaborated with fragrance and beauty... MORE
Rock-Themed Holiday Shops
Rock-Themed Holiday Shops
Selfridges Launched a Retail Christmas Shop 145 Days Before the Holiday
Just days into the month of August, Selfridges has launched its retail Christmas Shop, along with a fun theme for the 2018 holiday season called ‘Selfridges Rocks Christmas.’... MORE
Charitable VR Christmas Pop-Ups
Charitable VR Christmas Pop-Ups
Marks and Spencer Created an Immersive Experience with a Shelter
For the holidays this year, British multinational retailer Marks and Spencer teamed up with housing and homelessness charity Shelter to create an immersive Christmas pop-up. Under the protection... MORE
Multi-Sensory Holiday Markets
Multi-Sensory Holiday Markets
Paco Rabanne is Creating a Millennial-Targeted Fragrance Market
Knowing that Millennial consumers respond well to experiential marketing, fragrance brand Paco Rabanne is creating a holiday market in the UK this season. The fragrance-focused market from the Puig-... MORE

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