Australia's Bendigo Marketplace Hosts Hi-Tech Family Scavenger Hunts
Laura McQuarrie — February 20, 2015 — Life-Stages
References: bendigomarketplace.au & cmo.au
Australia's Bendigo Marketplace may be keeping up with the times by incorporating Bluetooth technology and beacon apps like HelloLocal into its shopping center, but the masses seem reluctant to get on board. In order to increase interactivity, the marketplace set up a smartphone treasure hunt as a fun family activity to encourage engagement with the new technology.
Over the course of seven days during a school holiday, families were equipped with treasure maps, eyepatches and the HelloLocal app, which would lead them to clues and fun-filled locations like ice rinks and Lego World. Through Bluetooth technology and beacons, participants were notified via phone when they were in proximity to a noteworthy location. As well as ultimately leading families to great prize packs, this digital treasure hunt was a great way to encourage visits to the mall and app downloads for future use.
Over the course of seven days during a school holiday, families were equipped with treasure maps, eyepatches and the HelloLocal app, which would lead them to clues and fun-filled locations like ice rinks and Lego World. Through Bluetooth technology and beacons, participants were notified via phone when they were in proximity to a noteworthy location. As well as ultimately leading families to great prize packs, this digital treasure hunt was a great way to encourage visits to the mall and app downloads for future use.
Trend Themes
1. Bluetooth Technology - Opportunity for businesses to enhance interactivity and engagement through the incorporation of Bluetooth technology.
2. Beacon Apps - Potential for businesses to leverage beacon apps like HelloLocal to create interactive and location-based experiences for customers.
3. Digital Treasure Hunts - Disruptive innovation opportunity for businesses to create treasure hunt experiences using smartphones and beacon technology to drive customer engagement and visits.
Industry Implications
1. Retail - Retailers can utilize Bluetooth technology and beacon apps to create interactive experiences and drive foot traffic to their stores.
2. Entertainment - Entertainment venues can implement digital treasure hunts using smartphone apps and beacon technology to enhance visitor experiences and increase customer engagement.
3. Technology - Technology companies can develop and offer innovative Bluetooth-enabled solutions and beacon apps to enable businesses in various industries to create interactive and engaging experiences.
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