Consumers make natural ingredients a priority
Implications - As consumers move away from artificial additives, they return to familiar, all-natural ingredients in their food and beverage products. Replacing fruits with vegetables and root vegetables, these beverage offerings not only allow consumers to reduce sugar; they also lend themselves well to spice, another important factor in taste as the consumer palette continues to become more experiential. Ultimately, natural, "homespun" products become a base upon which brands can build upon.
Workshop Question - How can your brand resonate with consumers seeking more "authentic" brand experiences?
Trend Themes
1. Natural Ingredients - Consumers prioritize natural ingredients in food & beverage products.
2. On-the-go Drinking - Packaging drinkable foods in a convenient, portable format.
3. Cold-pressed Juice Shots - Nutrient-dense juice shots make it easy for health-conscious consumers to consume essential nutrients quickly.
Industry Implications
1. Food and Beverage Industry - Innovations in packaging, flavor, and ingredients focused on natural, convenient, and healthy options.
2. Health and Wellness Industry - Companies and products targeting consumers who prioritize natural, nutrient-dense options and are focused on maintaining a healthy lifestyle.
3. Retail Industry - Retailers are promoting and stocking up more on natural, nutritious, and convenient products in response to consumer demand.
