Foods that improve brain health signify the next frontier of the health movement
Implications - Health and wellness is projected to become a trillion-dollar industry in the next few years, and has already begun permeating the daily diet of the mainstream consumer. The next frontier of the wellness wave is brain health, a concern particularly prevalent among the majority of Gen X. Using food to improve cognitive abilities taps into the increased exhaustion of the digital consumer, while providing new opportunities for brands to appeal to the Gen X demographic who focus on brain health in addition to physical wellness.
Workshop Question - How can your brand offer its products/services in a way that comprehensively targets its consumers' needs and preferences?
Trend Themes
1. Brain-boosting Foods and Beverages - Brain-boosting foods and beverages are becoming more popular due to the increased concern among the majority for brain health in addition to physical wellness, creating opportunities for brands to appeal to consumers by tapping into cognitive health.
2. Functional and Health-driven Products - Customers are looking for natural and function-driven food and beverage products with intrinsic health benefits that do not require health claims, which creates opportunity for brands to offer products with added vitamins, minerals, and antioxidants.
3. Convenient and Portable Health Snacks - Health-conscious consumers are seeking alternatives to snacking on unhealthy options and are looking for healthy snacks that are both convenient and portable, creating an opportunity for brands to market nutritious snacks that can be consumed on-the-go.
Industry Implications
1. Food and Beverage - In the food and beverage industry, brands can create brain-boosting products, functional products, and offer on-the-go healthy snacks that appeal to customers looking to improve their overall health.
2. Wellness - Wellness is a trillion-dollar industry that can develop products that cater to cognitive health and offer natural, function-driven products and on-the-go healthy snacks to support overall well-being.
3. Children's Health - In the children’s health industry, brands can develop brain-boosting products with added vitamins and minerals and healthy snacks that cater to children's nutrition, making the process of healthy eating more appealing and achievable for parents and their young ones.
