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Cognitive Edible

Foods that improve brain health signify the next frontier of the health movement

Implications - Health and wellness is projected to become a trillion-dollar industry in the next few years, and has already begun permeating the daily diet of the mainstream consumer. The next frontier of the wellness wave is brain health, a concern particularly prevalent among the majority of Gen X. Using food to improve cognitive abilities taps into the increased exhaustion of the digital consumer, while providing new opportunities for brands to appeal to the Gen X demographic who focus on brain health in addition to physical wellness.
Workshop Question - How can your brand offer its products/services in a way that comprehensively targets its consumers' needs and preferences?
Trend Themes
1. Brain-boosting Foods and Beverages - Brain-boosting foods and beverages are becoming more popular due to the increased concern among the majority for brain health in addition to physical wellness, creating opportunities for brands to appeal to consumers by tapping into cognitive health.
2. Functional and Health-driven Products - Customers are looking for natural and function-driven food and beverage products with intrinsic health benefits that do not require health claims, which creates opportunity for brands to offer products with added vitamins, minerals, and antioxidants.
3. Convenient and Portable Health Snacks - Health-conscious consumers are seeking alternatives to snacking on unhealthy options and are looking for healthy snacks that are both convenient and portable, creating an opportunity for brands to market nutritious snacks that can be consumed on-the-go.
Industry Implications
1. Food and Beverage - In the food and beverage industry, brands can create brain-boosting products, functional products, and offer on-the-go healthy snacks that appeal to customers looking to improve their overall health.
2. Wellness - Wellness is a trillion-dollar industry that can develop products that cater to cognitive health and offer natural, function-driven products and on-the-go healthy snacks to support overall well-being.
3. Children's Health - In the children’s health industry, brands can develop brain-boosting products with added vitamins and minerals and healthy snacks that cater to children's nutrition, making the process of healthy eating more appealing and achievable for parents and their young ones.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
197,096 Total Clicks
Date Range:
Apr 16 — Mar 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Ice Cream Capsules
Ice Cream Capsules
This Convenient Ice Cream Concept Boasts Brain-Boosting Properties
This ice cream concept by the Sheridan&Co design agency imagines a beneficial dessert product that comes in a convenient format. Omega3 Ice Brain Boosters come in a small format that resemble... MORE
Stress-Reducing Supplements
Stress-Reducing Supplements
'Take 5' is a Compact Liquid Shot for Stress Relief and Focus
‘Take 5’ is the name of a two-ounce stress-relieving liquid supplement shot that naturally reduces stress, while also enhancing focus. As its name suggests, the zero-calorie shot is... MORE
Brain-Boosting Smoothie Mixes
Brain-Boosting Smoothie Mixes
Mavella Superfoods' Kid-Friendly Smoothies are Vitamin-Enriched
Mavella Superfoods is an Australian brand specializing in healthy smoothie mixes and snacks for kids. The company’s brain-boosting smoothie mix is a blend that is naturally sourced and vitamin-... MORE
Boosting Cognitive Teas
Boosting Cognitive Teas
The Begutea Blends Antioxidants and Vitality to Increase Brain Function
The Begutea is a specially blended mix of herbs and antioxidants designed to help improve brain function early in the morning. The tea contains natural ingredients and flavors to naturally stimulate... MORE
Artisanal Tea Bottles
Artisanal Tea Bottles
Arteasan's Ready-to-Drink Tea Beverages Encourage Calm, Focus and Energy
Arteasan’s ready-to-drink tea beverages are loaded with flavorful infusions that are meant to impart wellness, calm, focus and energy. Each beverage in the infused tea line is made with a... MORE
Function-Driven Energy Bars
Function-Driven Energy Bars
Each of Optimist's Energy Bar Snacks Serves a Distinct Purpose
This collection of energy bar snacks from Optimist are designed to serve a number of specific purposes for one’s physical form, such as helping to tone the body, control weight or stimulate... MORE
Anti-Aging Smoothies
Anti-Aging Smoothies
This Smoothie Recipe Uses Anti-Aging Goji Berries to Increase Health
Remaining ageless might be a fairy tale for now, but this anti-aging smoothie made with goji berries is a simple way to slow down the process. The amazing health benefits of goji berries are a... MORE

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