The New Key Lime Frappuccino Puts a Tasty Twist on Matcha
Katherine Pendrill — May 9, 2016 — Lifestyle
References: starbucks.hk & brandeating
While Starbucks is currently treating North American consumers to its S'mores and Caramel Waffle Cone Frappuccinos, the chain is offering a tasty new Key Lime Frappuccino in select Asian countries. With summer just around the corner, the new drink provides a delicious way to beat the heat.
The icy new drink puts a tasty twist on Starbucks' popular Green Tea Frappuccino by adding a touch of lime. The Key Lime Frappuccino consists of lime sauce mixed with matcha powder, milk, ice and graham cracker crumbs. The drink is then topped with whipped cream and a sprinkling of graham cracker pieces. The new drink is available in several countries, including China, Singapore and Indonesia.
The addition of the new Frappuccino demonstrates Starbucks' attempt to diversify its menu, while still appealing to regional preferences by using ingredients such as matcha.
The icy new drink puts a tasty twist on Starbucks' popular Green Tea Frappuccino by adding a touch of lime. The Key Lime Frappuccino consists of lime sauce mixed with matcha powder, milk, ice and graham cracker crumbs. The drink is then topped with whipped cream and a sprinkling of graham cracker pieces. The new drink is available in several countries, including China, Singapore and Indonesia.
The addition of the new Frappuccino demonstrates Starbucks' attempt to diversify its menu, while still appealing to regional preferences by using ingredients such as matcha.
Trend Themes
1. Regional Flavored Beverages - The trend of regional flavors for popular beverages opens opportunities to introduce more unique and localized flavors in different countries.
2. Flavored Matcha - Adding non-traditional flavors to matcha beverages creates opportunities for innovation and differentiation in the crowded matcha market.
3. Graham Cracker as a Topping - Using graham crackers as a topping for cold, sweet beverages provides an alternative to traditional toppings and can add extra textures to the experience.
Industry Implications
1. Food and Beverage - Starbucks' introduction of new regional flavors, like the Key Lime Frappuccino, showcases the potential for further product diversification in the food and beverage industry.
2. Fast Food - The introduction of unique and regional flavors, such as the Key Lime Frappuccino, can disrupt the fast food industry by providing more interesting beverage options that can attract more customers.
3. Cafes - By introducing unconventional flavors like Key Lime into traditional drink offerings, cafes can differentiate themselves in the highly competitive market and attract a broader customer base looking for unique experiences.
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