'Kishr' is a Superfood Beverage That's Made with the Coffee Cherry Fruit
Laura McQuarrie — May 4, 2016 — Lifestyle
References: kishr & trndmonitor
'Kishr' is a nutritious "superfruit brew" that gets its name from Qishr, a traditional hot drink from Yemen that's made with coffee husks, ginger and cinnamon. While Kishr's branding clearly communicates that this is not a hot tea beverage, this type of drink is packaged in individual sachets and can be consumed as a coffee replacement.
One of the main ingredients in the Kishr drink is the coffee cherry, which is extremely rich in antioxidants and immunity-boosting agents. Even though the healthy drink is made with the coffee fruit, it is extremely low in caffeine and does not have a taste that reminds of coffee.
The rise in global coffee culture is creating plenty of room for alternative hot beverages like this one to emerge, especially as one that's like a hybrid of coffee and a herbal tea.
One of the main ingredients in the Kishr drink is the coffee cherry, which is extremely rich in antioxidants and immunity-boosting agents. Even though the healthy drink is made with the coffee fruit, it is extremely low in caffeine and does not have a taste that reminds of coffee.
The rise in global coffee culture is creating plenty of room for alternative hot beverages like this one to emerge, especially as one that's like a hybrid of coffee and a herbal tea.
Trend Themes
1. Superfruit Beverage Trend - As more consumers seek out healthy alternatives to traditional drinks, businesses can take advantage of the superfruit trend by adding unique and nutritious ingredients to their beverages.
2. Alternative Hot Drink Trend - With consumers looking for hot drink alternatives to coffee and tea, businesses can capitalize on the trend by offering unique and flavorful options like Kishr.
3. Coffee Cherry Ingredient Trend - As more people become aware of the health benefits of coffee cherries, businesses can incorporate the antioxidant-rich ingredient into their products and market them for their immune-boosting properties.
Industry Implications
1. Beverage Industry - The beverage industry can create and market innovative products like Kishr that appeal to health-conscious consumers looking for unique and flavorful drinks.
2. Alternative Medicine Industry - The alternative medicine industry can incorporate the immune-boosting and antioxidant properties of coffee cherries into products like supplements, teas, and tinctures.
3. Coffee Industry - The coffee industry can expand beyond traditional coffee drinks by utilizing coffee cherries as ingredients in new beverages, appealing to consumers looking for a healthy and unique coffee alternative.
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