Tracking tech finds a new use in fertility
Implications - Wearable technology has become ubiquitous in the last few years, with uses ranging from fitness to a supplement for a smartphone. Taking this technology into the next phase means more scientific integration, in essential parts of the consumer lifestyle. Currently, this is manifesting in reproductive-focused wearables, which show that novelty alone will sustain a certain technology for a limited amount of time.
Workshop Question - How does your brand fit in with your consumer's changing lifestyle?
Trend Themes
1. Wearable Fertility Trackers - With fertility tracking technology rapidly becoming more and more advanced, wearable trackers have emerged to provide accurate, reliable data without the need for invasive procedures.
2. Reproductive Wearables - Reproductive wearables are becoming more and more common, utilizing both invasive and non-invasive means to provide real-time data on fertility and hormonal changes.
3. Remote Pregnancy Monitoring - Remote pregnancy monitoring is a disruptive innovation that could provide reliable, real-time data for expectant mothers, especially those in remote areas.
Industry Implications
1. Women's Health - The trend of reproductive wearables and fertility tracking technology fits into the women's health industry and could provide new opportunities for innovation and investment.
2. Wearable Technology - Wearable technology is a broad industry that encompasses a variety of products, including reproductive wearables and fertility trackers.
3. Medical Technology - The medical technology industry is ripe with opportunities for innovation, especially in the realm of remote pregnancy monitoring and other applications of wearable tech.
