Small tasks are incentivized to push motivation
Implications - Though used in many different ways, gamification is perhaps most useful for consumers when leveraged for small task completion. In the information age, maintaining focus and motivation is more difficult than ever, creating a need for ways to keep consumers interested in the mundane. This is the effect of the mass shift from product to experience, tempering consumer's expectations toward fun and frivolity.
Workshop Question - What is the most rote aspect of consumers' experience with your brand? How would you gamify that aspect?
Trend Themes
1. Gamified Productivity - Gamification is being applied to task completion and productivity tools for consumers to help with focus and motivation.
2. Tangible Rewards - Monetary or non-monetary tangible rewards are being used to incentivize consumers to complete mundane tasks and chores.
3. Focus and Goal-setting Tools - Tools and apps are being designed to help people increase their focus, set goals, and achieve them within a set timeframe.
Industry Implications
1. Productivity and Task Management Software - Developers and creators of productivity and task management software can integrate gamification and tangible reward systems into their platforms to increase user engagement and productivity.
2. Health and Wellness Industry - The health and wellness industry can capitalize on gamification and reward systems to motivate users to exercise, establish habits, and reach health goals.
3. Marketing and Advertising Industry - Marketing and advertising industry professionals can use gamification and reward systems to increase consumer engagement with brands and products.
4 Featured, 34 Examples:
62,218 Total Clicks
Date Range:
Mar 16 — Dec 16
Trending:
Average
Consumer Insight Topics:
