Consumers look for ways to make their caffeine consumption eco-friendly
Implications - As consumers become more conscious of their environmental impact, they’re seeking out practical ways to balance their everyday habits with an element of sustainability. Seeking to get their daily dose of caffeine without feeling a sense of guilt, consumers are turning to brands and cafes that have chosen to adhere to sustainable practices. From coffee recycling programs to cafes that promote zero waste, this speaks to the need for products and services that cater to consumer awareness, especially when it comes to daily consumption habits.
Workshop Question - What additional benefits can be combined with your current offering to strengthen ties with your core consumer group?
Trend Themes
1. Sustainable Packaging Solutions - Developing sustainable and eco-friendly packaging solutions for coffee products could promote consumption habits that cater to consumer awareness.
2. Ethical Sourcing and Zero Waste - Adopting ethical sourcing, zero waste and package free produce initiatives in cafes could make way for a sustainable future and enhance customer experience.
3. Coffee Recycling Programs - Offering coffee pod recycling programs and paper cup recycling systems can pose an array of paying subscription opportunities for customers and create a sustainable ecosystem.
Industry Implications
1. Packaging Industry - Companies in the packaging industry could help develop eco-friendly and biodegradable packaging options for coffee brands.
2. Hospitality Industry - The hospitality industry can leverage sustainable practices like zero waste, composting and conscious sourcing to create an authentic, eco-friendly and value-driven experience.
3. Waste Management Industry - Waste management companies can develop programs that address the increasing problem of coffee cup and capsule waste by promoting programs to compost waste and recycle pods and paper cups.
