Instagram-worthy lifestyles become more accessible
Implications - The idea that every Millennial's main priority is their personal brand is untrue, with the majority of the large group prioritizing other aspects of their lives. Still, shareability remains a priority to the group, creating a need for a more accesible like-worthy lifestyle. Kits and subscriptions that offer a 360-degree service achieve this by going beyond one product or service and implementing more insight into the development process.
Workshop Question - How can your brand utilize elements of curation to appeal to this growing desire for an "Instagram Aesthetic"?
Trend Themes
1. 360-degree Service Kits & Subscriptions - Kits and subscriptions that offer a 360-degree service achieve shareability by going beyond one product or service and implementing more insight into the development process.
2. Niche Lifestyle Subscriptions - Millennials' appreciation for niche subscription services makes examples like curated candle, minimalist lifestyle, home decor, baking, and beauty bridal subscriptions all the more relevant for those looking to invest in purchases that truly reflect their personality.
3. Personalized Home Decor & Linen - Personalized home decor and linen subscription services like Linen Crate and Box of Chic are perfect for consumers who may not have the time or energy to go out and collect all the accessories needed to bring a space together.
Industry Implications
1. Lifestyle Subscriptions - The lifestyle subscription industry is seeing explosive growth due to the appeal of personalized and niche products and services.
2. Home Decor - The home decor industry has benefited from the rise of personalized subscription services that provide customers with a curated selection of linen accessories and other pieces of home decor.
3. Baking Supplies - The baking industry is seeing disruption with the rise of baking subscription boxes that help close the gap between novice and master bakers and expand their repertoires.
6 Featured, 47 Examples:
126,253 Total Clicks
Date Range:
Jan 16 — Dec 17
Trending:
Warm
Consumer Insight Topics:
