These Tea Boxes are Marketed with Vibrant Packaging
Jana Pijak — May 4, 2016 — Marketing
References: behance.net
The branding of these patterned tea boxes is the work of creative agency Typical Organization. The studio's latest project is titled 'New Tea Ceremony' and is created for tea company Elixir.
Described as elixirs that contribute to longevity and quality of life, this range of green and black teas includes delicious blends that are infused with flavors like earl grey and passionfruit as well as cinnamon and orange among others.
Each tea variety is packaged in a differently colored tea box and boasts an abstract image of a cup. Differing from triangular to rounded, each cup graphic is placed atop a highlighter-hued backdrop and boasts Elixir's signature insignia -- a logo that is showcased in crisp white font and a black backdrop.
Described as elixirs that contribute to longevity and quality of life, this range of green and black teas includes delicious blends that are infused with flavors like earl grey and passionfruit as well as cinnamon and orange among others.
Each tea variety is packaged in a differently colored tea box and boasts an abstract image of a cup. Differing from triangular to rounded, each cup graphic is placed atop a highlighter-hued backdrop and boasts Elixir's signature insignia -- a logo that is showcased in crisp white font and a black backdrop.
Trend Themes
1. Vibrant Packaging - Creating tea boxes with colorful and abstract designs have the potential to disrupt the traditional packaging and branding industry.
2. Flavor Infused Tea - Introducing new and unique tea flavors, such as passionfruit and cinnamon, can disrupt the tea market and appeal to a wider range of consumers.
3. Eco-friendly Packaging - Integrating sustainable and environmentally friendly materials in tea packaging can disrupt the packaging industry and appeal to consumers seeking eco-friendly options.
Industry Implications
1. Packaging Industry - Creating colorful and abstract designs for tea packaging creates a disruptive edge for companies looking to differentiate themselves in the packaging industry.
2. Tea Industry - Introducing new and unique flavors of tea have the potential to disrupt the tea industry and attract new customers that are seeking unique flavors.
3. Sustainable Packaging Industry - Integrating sustainable and environmentally friendly materials in tea packaging has the potential to disrupt the packaging industry and appeal to consumers seeking eco-friendly options.
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