Celebrity culture and productivity collide for younger consumers
Implications - As Millennial presence in the workplace increases, new methods of management and motivation become necessary. A combination of celebrity culture and productivity is one example of this that speaks to modern values and traditional goals by leveraging the 360-degree view of celebrity that the youth generation holds.
Workshop Question - In what ways can your brand align with pop culture references as a means to connect with younger consumer values?
Trend Themes
1. Celebrity Motivation - The use of celebrity culture in the workplace for motivating younger workers leads to market potential for personal branding, motivational content creation, and collaborations with digital media influencers.
2. Motivational Personalization - Personalization as a tool for motivation leads to new market opportunities for personalized apps, motivational messaging tools, and motivation-tracking software.
3. Corporate Poetry - The combination of corporate slogans and poetic form leads to market potential in art, design and writing, collaborations between poets and brands, and brand meditation tools.
Industry Implications
1. Personal Branding - Opportunities in creating personal brands that could help motivate and influence workers through their online presence.
2. Motivational Technology - Opportunities for technology companies to create and offer personalized apps, motivational messaging tools and motivation-tracking software.
3. Art and Design - Opportunities for artists and designers to create art, poetry, and design that combines motivational messaging with branding.
4 Featured, 36 Examples:
151,000 Total Clicks
Date Range:
Feb 16 — Sep 16
Trending:
Average
Consumer Insight Topics:
