Healthy consumers seek baked goods that use alternative ingredients
Implications - The ongoing health wave is influencing packaged goods brands and dining venues to offer treats and pastries that are vegan-friendly, organic and appeal to consumers with dietary restrictions. This opens indulgences up to consumers who are strictly prioritizing health, permitting both the flavor and experience typically associated with baked goods. This speaks to the need to consume experiences, as well as products.
Workshop Question - How can your brand elevate the experience that surrounds your product or service?
Trend Themes
1. Healthy Indulgences - Consumers seek out indulgent treats that prioritize health and wellness through vegan, organic, and dietary restriction-friendly ingredients.
2. Customization - Customizable, personalized and made-to-order baked goods become a trend in gourmet baked good stores.
3. Plant-based Eating - Veganism and plant-based diets continue to influence the bakery industry as more stores opt for all-vegan offerings and plant-based ingredients.
Industry Implications
1. Bakery - New trends in the bakery industry include healthier indulgences, customization and the use of more plant-based ingredients.
2. Foodtech - Advancements in foodtech can help in creating new plant-based ingredients, reducing waste in production, and customizing baked goods at scale.
3. Lifestyle and Wellness - The focus on health and wellness through dietary choices and plant-based eating is becoming a more prominent aspect of consumers' lifestyles.
