With a boost from today's technology, franchise toys bring sci-fi concepts to life
Implications - Taking advantage of the convergence of the tech world and the toy industry, brands are releasing products that bring sci-fi concepts from popular films to life. The integration of technology like holographs and drones is already intriguing to consumers, and the tie-in to popular franchises makes these advancements all the more exciting. This speaks to the need -- especially in the toy industry -- for the use of technology to reflect more than just novelty, but establish an emotional tie.
Workshop Question - How can you tie the newest and most emerging facets of your industry to what consumers already know and love?
Trend Themes
1. Sci-fi Themed Toys - As consumers seek more immersive experiences, brands are releasing products that bring sci-fi concepts from popular films to life to establish an emotional tie with consumers.
2. Wearable Tech for Control - Technology-embedded wearable has been gaining popularity especially with kids, making the experience of controlling drones or toys more engaging and interactive.
3. Hologram and Laser Technology - The incorporation of holographic and laser technology in play or experiences makes entertainment more dynamic and exciting to end-users.
Industry Implications
1. Toy Industry - As technology continues to advance, the toy industry has the potential to create groundbreaking products that integrate technology into a more immersive experience for children.
2. Entertainment Industry - The incorporation of technology into entertainment experiences of films and video games, especially sci-fi themed, offers a dynamic, more exciting experience for viewers and players.
3. Theme Parks and Attractions - Innovative, immersive technologies used in toys and entertainment can be applied in theme parks and other attractions to create more engaging and unforgettable experiences for visitors.
4 Featured, 36 Examples:
69,502 Total Clicks
Date Range:
Nov 15 — Sep 16
Trending:
Average
Consumer Insight Topics:
