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Sci-Fi Realism

With a boost from today's technology, franchise toys bring sci-fi concepts to life

Implications - Taking advantage of the convergence of the tech world and the toy industry, brands are releasing products that bring sci-fi concepts from popular films to life. The integration of technology like holographs and drones is already intriguing to consumers, and the tie-in to popular franchises makes these advancements all the more exciting. This speaks to the need -- especially in the toy industry -- for the use of technology to reflect more than just novelty, but establish an emotional tie.
Workshop Question - How can you tie the newest and most emerging facets of your industry to what consumers already know and love?
Trend Themes
1. Sci-fi Themed Toys - As consumers seek more immersive experiences, brands are releasing products that bring sci-fi concepts from popular films to life to establish an emotional tie with consumers.
2. Wearable Tech for Control - Technology-embedded wearable has been gaining popularity especially with kids, making the experience of controlling drones or toys more engaging and interactive.
3. Hologram and Laser Technology - The incorporation of holographic and laser technology in play or experiences makes entertainment more dynamic and exciting to end-users.
Industry Implications
1. Toy Industry - As technology continues to advance, the toy industry has the potential to create groundbreaking products that integrate technology into a more immersive experience for children.
2. Entertainment Industry - The incorporation of technology into entertainment experiences of films and video games, especially sci-fi themed, offers a dynamic, more exciting experience for viewers and players.
3. Theme Parks and Attractions - Innovative, immersive technologies used in toys and entertainment can be applied in theme parks and other attractions to create more engaging and unforgettable experiences for visitors.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
69,502 Total Clicks
Date Range:
Nov 15 — Sep 16
Trending:
Average
Consumer Insight Topics:

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