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Unfiltered Parenthood

Parents turn to vlogs and social platforms for helpful everyday tips

Implications - Whether pre-planning for parenthood or learning as they go, Millennial parents are turning to media platforms and online tutorials as a source for parenting tips. Seeking a more realistic and authentic go-to guide, consumers are opting for podcasts and blogs as a means to get a more unfiltered view of what it’s like to be a parent. This speaks to a need for more social forms of parenting, but also the importance of unfiltered sources of media.
Workshop Question - How can your brand become a greater resource for your consumers to turn to for information and community?
Trend Themes
1. Unfiltered Parenting - Millennial parents are seeking a more realistic and authentic go-to guide and turning to media platforms and online tutorials as a source for parenting tips.
2. Comedic Parenting Media - A new landscape of parenting media that embraces the comedic side of parenting is gaining popularity and resonating with young mothers.
3. Social Platform Parenting - Parents are using social media platforms to build communities, share experiences and offer tips for parenting.
Industry Implications
1. Parenting Media - New parenting media is being created that is specifically designed for millennial parents and is offering a different approach to advice, community building and content curation.
2. Food and Lifestyle - There is a growing interest in health and wellness that has resulted in bloggers and creators offering tips and advice for healthy lifestyle habits.
3. Marketing and Advertising - Creating branded content that doesn't disrupt the audience experience by incorporating humor and relatable experiences represents a novel disruptive marketing opportunity.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 69 Examples:
224,561 Total Clicks
Date Range:
Jun 15 — Sep 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Millennial Mom Blogs
Millennial Mom Blogs
'Romper' is a Web Site That Provides Currated Content for Millennial Moms
The popular online publication ‘Bustle’ recently launched a new side project called ‘Romper’ that is tailored to the interests of the millennial mom. Buster initially built... MORE
Emotional Mom Blogs
Emotional Mom Blogs
Kristen Hedges Builds Community by Sharing Moving Motherhood Stories
Kristen Hedges is working dutifully at building an online community surround motherhood stories and taking care of yourself as a mama. The ‘indie author’ self-published her first book &#... MORE
Real Food Blogs
Real Food Blogs
Mommy Blogger Lisa Leake Helps Other Families Cut Out Processed Food Products
When it comes to the mommy blogger set, there is no shortage of parenting content available on the internet or the blogiverse. However, 100 Days of Real Food is just one mommy blogger focusing on... MORE
play_circle_filledLGBT Motherhood Vlogs
LGBT Motherhood Vlogs
Mommy Squared's 'Marriage After Kids' Video is Honest and Relatable
Mommy Squared is an LGBT parenting blog and YouTube channel founded by partners Melanie and Vanessa. Mothers of son and daughter Jax and Ero, the couple discusses ‘Marriage after kids’... MORE
Paternal Lifestyle Guides
Paternal Lifestyle Guides
'Fatherly' is a New Parenting Website Designed for Modern Fathers
‘Fatherly’ is a new parenting website that has positioned itself as a digital lifestyle guide for dads. As parenting needs have shifted dramatically in the digital age, it can be... MORE
play_circle_filledMillennial Parenting Shows
Millennial Parenting Shows
'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
‘Millennial Moms’ is the title of a YouTube series that shares new videos every Monday to Saturday in order to make life a little easier for new parents. The YouTube channel includes... MORE
Comedic Motherhood Podcasts
Comedic Motherhood Podcasts
The 'One Bad Mother' Podcast Puts a Hilarious Spin on Parenting
One Bad Mother is a podcast, hosted by Theresa Thorn and Biz Ellis, that puts a different spin on parenting. Most parenting media—whether podcasts, radio shows, TV shows or blogs—tend to... MORE
play_circle_filledFamily Travel Tutorials
Family Travel Tutorials
This Video Provides Parents with Tips on Traveling Abroad with Kids
Popular vlogger and parenting influencer Natasha Bailie recently created a video that provides parents with useful tips on traveling abroad with kids. These days, travel is far more accessible for... MORE
play_circle_filledFunny Branded Parenting Videos
Funny Branded Parenting Videos
WhatsUpMoms Teamed Up with Resolve for 'THE IN-LAWS ARE COMING!!!'
WhatsUpMoms, the popular parenting channel on YouTube, teamed up with Resolve to release an ad for the company’s carpet cleaner and stain remover. Called ‘THE IN-LAWS ARE COMING!!!,’... MORE

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