Personal hygiene is made more efficient with on-the-go solutions
Implications - Taking into consideration the growing need for convenience, health brands are turning to more efficient, on-the-go products to offer a more accessible form of personal hygiene. Offering deodorants in the form of wipes and foot care solutions in powder form, these examples speak to not only a need for more convenient forms of hygiene, but products that can be seamlessly integrated into consumers' lifestyles.
Workshop Question - How are you tailoring your product to suit on-the-go lifestyles?
Trend Themes
1. On-the-go Personal Care Products - The demand for personal care products in convenient, portable, and easy-to-use formats continues to rise, making on-the-go personal care products a trend to watch out for.
2. Alternative Formats for Traditional Personal Care Products - Innovation in personal care is not only about the formulations, but also the delivery formats. The trend for developing cosmetic products in innovative formats such as wipes, deodorant sticks, and solid bars is gaining traction.
3. Eco-friendly and Sustainable Personal Care Products - Increasing consumer awareness about environmental pollution and sustainability has led to a rise in demand for eco-friendly and sustainable personal care products such as biodegradable facial wipes, natural deodorant, and bamboo cleansing cloths.
Industry Implications
1. Personal Care and Hygiene - The personal care and hygiene industry has been quick to adopt innovative formats and eco-friendly products, making it an industry to watch out for in terms of disrupting the traditional personal care landscape.
2. Eco-friendly Packaging - As more and more consumers become aware of environmental pollution and the impact of packaging waste on the planet, the eco-friendly packaging industry is poised for growth.
3. Travel and Tourism - Consumers who are constantly on the move are increasingly looking for travel-sized products that can be easily carried in their hand luggage. Hence, the travel and tourism industry can benefit from offering innovative and portable personal care products.
