Brands merge popular franchises with STEM to create engaging, enriching products
Implications - Combining characters and motifs from popular franchises with the benefits of STEM-focused play, toy brands are appealing to kids' fandom as well as parents' desire to provide their children with enriching activities. This clever marriage of interests is reflective of the high expectations today's parents have of products they purchase for their families.
Workshop Question - What pop culture franchise best matches with your brand? Why would that match appeal to your consumers?
Trend Themes
1. Stem-franchises - Toy brands are combining popular franchises with STEM-focused play to appeal to kids’ fandom as well as parents’ desire to provide their children with enriching activities.
2. Hybrid Toys - By offering the perfect balance of hands-on play along with app connectivity, toy brands are putting forth interactive STEM toys that encourage learning beyond the physical realm.
3. Mind-controlled Technology - Toys like The Force Trainer II by Uncle Milton use neuroscience and real brainwave technology to encourage STEM-based learning and educational play.
Industry Implications
1. Educational Toys - By combining popular franchises with science-based activities, toy brands have the opportunity to offer engaging educational games for kids.
2. Toys and Games - With the rise of STEM-focused play, toy brands are developing hybrid toys that offer both hands-on and app-based learning for children.
3. Science and Technology - As the prominence of STEM education continues to grow, toys that incorporate real science and tech offer an opportunity to expand the audience for science-related activities.
4 Featured, 16 Examples:
28,534 Total Clicks
Date Range:
Sep 16 — Sep 16
Trending:
Warm
Consumer Insight Topics:
