Resources on fertility, menstruation, and women's health push education
Implications - It's often said that women's issues are all-inclusive, meaning everything from feminism to female reproductive health can only progress when everyone, regardless of gender or age, becomes involved. Pushing this forward, more resources dedicated to simplifying and educating all consumers on women's health can be observed. This speaks to an increased attitude of inclusivity across the board, which is especially prevalent for the digital native.
Workshop Question - How could you make consumers' time with your brand a more inclusive experience?
Trend Themes
1. Women's Health Education - As resources push for more education for consumers of all genders and ages on women's health, there is a growing trend towards inclusivity.
2. Comprehensive Menstruation/fertility Tracking Apps - Companies are offering all-in-one apps for women to track their menstrual cycles, fertility, safe intercourse, mood, symptoms, sleep and fitness data and more, as well as providing platforms for community support.
3. Interactive Menstrual Cycle Education - New learning tools such as board games with illustrations of period-related objects and body parts are being created to provide more comprehensive and interactive menstrual cycle education in schools and homes.
Industry Implications
1. Health Tech - Health tech companies are at the forefront of inclusive women's health education and offering comprehensive menstruation/fertility tracking apps.
2. Human Resources - Companies may wish to offer menstrual leave policies as a way to create a healthier work-life balance, increase productivity and employee satisfaction.
3. Education - Educators and designers are creating new tools like board games to provide interactive menstrual cycle education in schools and other educational settings.
