Evolving food truck menus allow brands to test new menu creations
Implications - The success of food trucks continues to appeal to busy consumers, but these eateries are beginning to push the boundaries by testing offbeat menu options that combine food form, flavor and creative dietary ingredients as a way to gauge the public’s reaction. This shift provides a new way for brands to assess their ideas and reach the public without fully committing large amounts of time or money to an uncertain project.
Workshop Question - What platform could your brand better use for experimentation?
Trend Themes
1. Gourmet Food Trucks - Food trucks are evolving from their traditional backgrounds and serving gourmet meals with a combination of new ingredients in order to appeal to consumers.
2. Unique Sampling Techniques - Companies are using food trucks to promote new products and provide customers with a chance to try them in an interactive way.
3. Celebrity Endorsements - By using celebrity food trucks which offer a unique and quirky experience, brands can create buzz and drive attention for their products.
Industry Implications
1. Food and Beverage - These food truck concepts are disrupting the traditional food and beverage industry and creating unexpected dining experiences.
2. Marketing and Advertising - Companies are using food trucks as a way to promote their brands and products through experiential marketing campaigns.
3. Entertainment and Culture - Celebrities are using these food trucks to connect with their fans and create unique cultural experiences.
