McDonald's is Adding a 'Create Your Taste' Personal Sweets Kiosk
References: mcdonalds & brandeating
As fast casual chain McDonald's continues to experiment with customizable meal options, the brand is expanding its 'Create Your Taste' ordering kiosk from burgers to include desserts. This will allow eaters to order and personalize food items such as ice creams and more without having to speak to an employee. Instead the orders are made through automated digital kiosks, made and then available for pick up via the counter.
The 'Create Your Taste' is an innovative way to allow consumers to order their food the way they enjoy it, while simultaneously eliminating room for error by allowing the consumer to place the entire order. The 'Create Your Taste' kiosk will now accommodate personalized desserts that McDonald's has yet to specify. The option will most likely include treats such as sundaes with a variety of syrups and toppings consumers can choose from.
The 'Create Your Taste' is an innovative way to allow consumers to order their food the way they enjoy it, while simultaneously eliminating room for error by allowing the consumer to place the entire order. The 'Create Your Taste' kiosk will now accommodate personalized desserts that McDonald's has yet to specify. The option will most likely include treats such as sundaes with a variety of syrups and toppings consumers can choose from.
Trend Themes
1. Customizable Fast Casual Desserts - Disruptive innovation opportunity: Implement automated digital kiosks for personalized dessert orders in fast casual dining establishments.
2. Automated Digital Kiosks - Disruptive innovation opportunity: Explore the use of automated digital kiosks for customizable food orders in various industries.
3. Personalized Food Ordering - Disruptive innovation opportunity: Develop platforms that allow customers to customize their food orders, reducing errors and improving customer satisfaction.
Industry Implications
1. Fast Casual Dining - Disruptive innovation opportunity: Integrate personalized dessert options into fast casual dining menus.
2. Food Service Technology - Disruptive innovation opportunity: Develop and expand automated digital kiosk technology in the food service industry.
3. Quick-service Restaurants - Disruptive innovation opportunity: Implement customizable food ordering systems in quick-service restaurant chains, enhancing customer experience.
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