The Matcha McFlurry Combines Vanilla Ice Cream with Green Tea Powder
Katherine Pendrill — March 29, 2016 — Lifestyle
References: mcdonalds.co.jp & en.rocketnews24
McDonald’s Japan recently added the Matcha McFlurry to its expansive dessert menu. While McDonald’s Japan did release a Matcha-flavored McFlurry back in 2013, the original featured more conventional toppings such as Oreo cookie crumbs. Now the green tea-flavored McFlurry is back with a more traditional Japanese twist.
The new Matcha McFlurry combines McDonald's vanilla soft serve with powdered green tea and adzuki red beans. The new dessert is part of McDonald’s Japan's new lineup of 'By McSweets,' which consists of limited-edition treats made from regional ingredients. Like other desserts on the menu, the Matcha McFlurry is made from local ingredients, including matcha from Uji and adzuki red beans from Hokkaido.
The new McFlurry flavor demonstrates how global brands are going beyond simply offering regional flavors to also sourcing local ingredients.
The new Matcha McFlurry combines McDonald's vanilla soft serve with powdered green tea and adzuki red beans. The new dessert is part of McDonald’s Japan's new lineup of 'By McSweets,' which consists of limited-edition treats made from regional ingredients. Like other desserts on the menu, the Matcha McFlurry is made from local ingredients, including matcha from Uji and adzuki red beans from Hokkaido.
The new McFlurry flavor demonstrates how global brands are going beyond simply offering regional flavors to also sourcing local ingredients.
Trend Themes
1. Global Brands - Disruptive innovation opportunity: Global brands can continue to expand their offerings by incorporating regional ingredients and flavors into their products.
2. Limited-edition Treats - Disruptive innovation opportunity: Businesses can create buzz and drive sales by introducing limited-edition treats made from unique and regional ingredients.
3. Matcha-flavored Desserts - Disruptive innovation opportunity: Companies can capitalize on the growing popularity of matcha by developing new and exciting dessert options with matcha-infused flavors.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Food and beverage companies can explore new flavors and ingredients to create innovative and unique products.
2. Fast Food - Disruptive innovation opportunity: Fast food chains can differentiate themselves by offering specialty desserts and menu items that showcase regional tastes and ingredients.
3. Restaurant Chains - Disruptive innovation opportunity: Restaurant chains can attract customers and drive sales by regularly introducing limited-edition desserts and dishes that feature local ingredients.
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