Honest Tea's Ginger Lemonade is a Refreshing Take on the Summer Beverage
Laura McQuarrie — May 6, 2016 — Lifestyle
References: honesttea & bevindustry
Ginger Lemonade is a new type of refreshing summer beverage that's being offered by Honest Tea. This limited-edition flavor is made with a base of organic lemon juice from concentrate, which is sweetened with organic cane sugar. In total, the formula only contains 70 calories.
Honest Tea also makes a range of other lemonade drinks that come in inventive flavors like mint, mango and watermelon.
A rise in foodie culture has inspired many consumers to develop a thirst for innovative beverage flavors. Lemonade is also a drink that's in line with demand for locally sourced and seasonal ingredients, as well as the nostalgic old-fashioned products of yesterday. These elements of lemonade have the potential to create great opportunities for key players in the beverage and restaurant industry.
Honest Tea also makes a range of other lemonade drinks that come in inventive flavors like mint, mango and watermelon.
A rise in foodie culture has inspired many consumers to develop a thirst for innovative beverage flavors. Lemonade is also a drink that's in line with demand for locally sourced and seasonal ingredients, as well as the nostalgic old-fashioned products of yesterday. These elements of lemonade have the potential to create great opportunities for key players in the beverage and restaurant industry.
Trend Themes
1. Inventive Beverage Flavors - The rise in foodie culture has created a demand for innovative beverage flavors, offering an opportunity for beverage companies to create unique and exciting products.
2. Locally Sourced and Seasonal Ingredients - Consumers are seeking drinks made with locally sourced and seasonal ingredients, presenting an opportunity for the beverage industry to develop new products that cater to this demand.
3. Nostalgic and Old-fashioned Products - The popularity of nostalgic and old-fashioned products opens up opportunities for businesses to create lemonade beverages that tap into consumers' desire for classic and timeless flavors.
Industry Implications
1. Beverage Industry - The rise in demand for innovative flavors and locally sourced ingredients creates an opportunity for beverage companies to develop unique lemonade products and cater to the evolving consumer preferences.
2. Restaurant Industry - Restaurants can capitalize on the popularity of lemonade by creating menus that feature inventive and nostalgic lemonade flavors, appealing to consumers looking for refreshing and unique beverage options.
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