Starbucks Offers a Sunset Menu to Celebrate the Longest Day of the Year
Meghan Young — June 14, 2016 — Lifestyle
References: starbucks & refinery29
Coffee granitas may be typical of Italy, but the frosty dessert drink is now being brought to other parts of the world thanks to Starbucks. The cafe chain has created a new menu, romantically dubbed Sunset, in order to celebrate the longest time of the year as well as the hottest time of the day. The coffee granitas are some of its star players.
Available in a variety of flavors including Teavana Youthberry, White Tea Strawberry Lemon Limeade and Caramel Espresso, the coffee granitas will help people stay cool in as delicious a way as possible. In addition to these treats, Starbucks will also be introducing two more sweets: the Chocolate Brownie and Strawberry Shortcake Trifles. Keeping that beach body might be tough, but the sweet indulgence will be worth it.
Available in a variety of flavors including Teavana Youthberry, White Tea Strawberry Lemon Limeade and Caramel Espresso, the coffee granitas will help people stay cool in as delicious a way as possible. In addition to these treats, Starbucks will also be introducing two more sweets: the Chocolate Brownie and Strawberry Shortcake Trifles. Keeping that beach body might be tough, but the sweet indulgence will be worth it.
Trend Themes
1. Frosty Dessert Drinks - There is room for innovation in the frosty dessert drink market by introducing new flavors and unique presentations.
2. Summer Menus - Incorporating seasonal ingredients and creating limited edition menus during the summer can create excitement and bring in new customers.
3. Iced Beverages - With a growing demand for cold drinks, businesses can experiment with new iced drinks such as coffee granitas to capture the attention of customers.
Industry Implications
1. Coffee Shops - Coffee shops can incorporate new frosty dessert drinks into their menu to attract new customers and keep current ones engaged.
2. Food and Beverage - Incorporating seasonal ingredients into limited edition menus can go a long way in the food and beverage industry, helping to create hype and boost sales.
3. Hospitality - Hotels and resorts can take advantage of the summer season by creating unique summer menus featuring frosty dessert drinks and other seasonal treats.
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