'Java Me Up' Brands Its Solid Coffee Snack as "Coffee That Never Spills"
Laura McQuarrie — February 8, 2017 — Lifestyle
References: coffeesnacks & google
Java Me Up Coffee Bars are being introduced to the market as solid coffee snacks made with rolled oats, chocolate and coffee that "never spill." As an alternative to drinking a caramel macchiato and cafe mocha, coffee lovers now have the chance to enjoy these flavors in a convenient bar form.
As entrepreneur Lisa Newmann describes: "Consumers really like a bar format, but Java Me Up is not a nutrition bar or diet bar. It’s a coffee bar. We have designed a new category—the coffee snack."
For an energizing boost that still allows for portability, caffeinated ingredients are being worked into a range of on-the-go snacks. While one wouldn't pack a hot cup of coffee into a purse or backpack, solid coffee snacks in the form of snack bars are much easier to carry around without fear of spilling or going cold.
As entrepreneur Lisa Newmann describes: "Consumers really like a bar format, but Java Me Up is not a nutrition bar or diet bar. It’s a coffee bar. We have designed a new category—the coffee snack."
For an energizing boost that still allows for portability, caffeinated ingredients are being worked into a range of on-the-go snacks. While one wouldn't pack a hot cup of coffee into a purse or backpack, solid coffee snacks in the form of snack bars are much easier to carry around without fear of spilling or going cold.
Trend Themes
1. Solid Coffee Snacks - The trend of solid coffee snacks provides a disruptive innovation opportunity to create new coffee-based products in convenient bar form.
2. On-the-go Caffeinated Snacks - The trend of incorporating caffeinated ingredients into on-the-go snacks opens up disruptive innovation opportunities for creating energizing and portable food options.
3. New Category: Coffee Snacks - Creating a new category of coffee snacks, like Java Me Up Coffee Bars, presents a disruptive innovation opportunity to tap into the growing demand for coffee-flavored products in alternative formats.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore disruptive innovation opportunities by developing solid coffee snacks and on-the-go caffeinated snacks to cater to the evolving consumer preferences for convenience and unique coffee experiences.
2. Coffee and Snack Bars - The coffee and snack bar industry can capitalize on the trend of solid coffee snacks and create innovative coffee-flavored bars that provide the convenience and energizing properties that consumers seek.
3. Coffee Retail - Coffee retailers can embrace the trend of coffee snacks and explore disruptive innovation opportunities by offering coffee-based snack products alongside their traditional beverage offerings, catering to customers looking for alternative ways to enjoy their favorite caffeinated flavors.
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