Each of Optimist's Energy Bar Snacks Serves a Distinct Purpose
Laura McQuarrie — February 23, 2017 — Lifestyle
References: ritmico.ru & packagingoftheworld
This collection of energy bar snacks from Optimist are designed to serve a number of specific purposes for one's physical form, such as helping to tone the body, control weight or stimulate the brain.
Each of these energizing snacks boasts a colorful wrapper that helps to express its unique purpose. Two particularly standout snacks in the collection include the 'Women's Formula,' as well as another that is branded as 'Only for Men.'
With the rise of healthy living, many consumers are looking for naturally function-driven foods and beverages with intrinsic health benefits. One of the advantages of producing and marketing these kinds of products is that they do not need to be supported by health claims, since their benefits are typically built right into product names.
Each of these energizing snacks boasts a colorful wrapper that helps to express its unique purpose. Two particularly standout snacks in the collection include the 'Women's Formula,' as well as another that is branded as 'Only for Men.'
With the rise of healthy living, many consumers are looking for naturally function-driven foods and beverages with intrinsic health benefits. One of the advantages of producing and marketing these kinds of products is that they do not need to be supported by health claims, since their benefits are typically built right into product names.
Trend Themes
1. Function-driven Nutrition - The rise of healthy living has created opportunities for producing function-driven foods and beverages with intrinsic health benefits, especially targeted towards specific demographics.
2. Niche-oriented Products - Consumers are increasingly looking for niche-oriented products like Optimist's function-driven energy bar snacks that cater to specific wellness goals.
3. Packaging as a Marketing Tool - Optimist's colorful packaging design effectively communicates product functionality and purpose, highlighting the impact of packaging as an important marketing tool for food brands.
Industry Implications
1. Functional Food & Beverage - The functional food and beverage industry can take advantage of the trend towards function-driven nutrition by developing unique products that target specific wellness goals.
2. Health & Wellness - The health and wellness industry can incorporate function-driven products like Optimist's energy bars to broaden their offerings for consumers seeking natural ways to improve their health.
3. Packaging - The packaging industry can create innovative designs that utilize packaging as a marketing tool, effectively communicating the functionality and purpose of food products to consumers.
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