Consumers partake in workshops to up their personal culinary skills
Implications - As consumers look to learn more about what goes into our food, many are doing so by participating in workshops around the food or beverage of their choosing. In addition to highlighting the continued interest in the "slow food" movement, this progression demonstrates the ways in which consumers are expanding their knowledge on personal interests while mingling with other members of their community.
Workshop Question - What's a fresh way to engage and educate your consumers about your brand (products or services)? Consider things like workshops or online tutorials.
Trend Themes
1. Hands-on Cooking Workshops - Consumers are seeking interactive workshops that allow them to learn new culinary skills while interacting and socializing with others.
2. Customized Cooking Classes - Cooking classes that allow attendees to personalize their dishes and learn about healthy ingredients will become more popular as consumers look to take control of their own health and nutrition.
3. Themed Cooking Classes - Classes that offer a unique or themed experience, such as a Harry Potter or Cinco de Mayo-inspired cooking class, are becoming increasingly popular as consumers look for interactive and memorable experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can offer interactive cooking experiences to consumers as a way to enhance their brand and create memorable experiences.
2. Education - Education professionals can tap into the popularity of cooking workshops by offering culinary classes as a way to engage learners while teaching them valuable skills.
3. Fitness and Health - Cooking workshops that focus on healthy and nutritional ingredients can be marketed as a way for fitness and health professionals to teach their clients healthy eating habits and encourage a healthy lifestyle.
5 Featured, 45 Examples:
239,353 Total Clicks
Date Range:
Oct 15 — Sep 16
Trending:
Mild
Consumer Insight Topics:
