September 2017 branding trends reveal powerful campaigns that seek to get important messages across, as well as unique co-branded products and initiatives that are simultaneously unique and familiar.
The health-focused snack brand KIND recently put up a sculpture in New York's Times Square that shows how much sugar the average American child consumes in only a year. The sculpture weighs 64 pounds and reveals boxes of sugar – representing how much sugar children eat in such a short time frame.
7-Elevens across South Korea are offering Chupa Chups sodas – Chupa Chups being the iconic lollipop brand. The soda cans feature the brand's classic lollipop imagery, and come in Orange, Grape, and Strawberries and Cream flavors.
Top 50 Branding Trends in September
50
Multi-Sensory Cola Advertisements
This Coca-Cola Advertisement Has Been Awarded Two World Records
49
Glamorous F1 Experiences
Heineken's More Than a Race Campaign Shows the Magic of the F1 Experience
48
Informative Fountain Drink Cups
'The Sweet Facts' are Now Printed on Panera's Fountain Drink Cups
47
Emoticon Beverage Branding
Emoji Coffee Packaging Speaks to Consumers' Morning Moods
46
Color-In Car Rentals
These Hertz Rental Cars Feature Coloring Book Upholstery to Entertain Kids
45
DIY Eclipse-Viewing Goggles
Corona's Eclipse Glasses Can Be Made from Its 12-Pack Box
44
Retail Vending Machines
Uniqlo Unveiled its Plans to Roll Out Clothing Vending Machines
43
Luxurious Smart Wallet Packaging
This Elegant Box Introduces Upscale Packaging for Smart Products
42
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
41
Humorously Small Treat Trucks
The World's Smallest Ice Cream Truck is Handing Out Free Cones
40
Old-Fashioned Fish Branding
Jelly Fresh Packaging Channels Antique Imagery for Nostalgic Marketing
39
Sustainable Smartphone Packaging
This Eco-Friendly Box Represents a Company Committed to Reuse
38
Solar Eclipse-Themed Doughnuts
Krispe Kreme's Solar Eclipse Treat Puts a Dark Twist on a Classic
37
Opulent QSR Burger Packaging
These McDonald's Burger Boxes are Accented with Crystals
36
Nostalgic Food Delivery Promotions
Foodora's Back to School Promotion Recreates Lunchbox Favorites
35
Festival Survival Kits
Pretty Green's Limited-Edition Kits are Filled with Festival Essentials
34
DIY Sheepskin Capes
This IKEA Guide Details How to Turn a Rug Into a Game of Thrones Cape
33
Pop Star-Designed Handbags
The Easy to Wear Selena Grace Handbag Reflects Easy and Authentic Style
32
Video Game Character-Promoted Gels
Yanagiya’s J-Gel Campaign Features Guile from Street Fighter
31
Botanical Multi-Sensory Cocktails
These Bombay Sapphire Cocktails Explore Dynamic Ingredients
30
Health-Promoting Sugar Installments
KIND's Sugar Sculptures Warn Parents of Unhealthy Snacks
29
Pinball-Themed Lotion Packaging
The New La Mer Lotion is Offered in Interactive Packaging
28
Beachy Homewear Collaborations
The CB2 x Fred Segal Collection is Inspired by Venice Beach
27
Jelly-Like Bath Bombs
The New Lush Jelly Bombs Turn Bath Water into a Jelly-Like Texture
26
Episodic Fantasy Merchandise
HBO's Game of Thrones Merchandise Collection is Now Updated Weekly
25
Left-Handed Soaps
'Soap for Lefties' Markets Itself to Excluded Left-Handed People
24
Customized Blend Whiskeys
The Johnnie Walker My Edition Whiskey Lets You Design the Label
23
Millennial-Inspired Concealers
The No Filter Concealer is the First Skin Item from ColourPop
22
Hybrid Hydration Drinks
The Tsamma Watermelon and Coconut Water Blend is Optimally Hydrating
21
Toolbox-Inspired Wine Labels
Grape Garage 32a's Unique Wine Labels Feature Images of Tools
20
Cookie-Flavored Halloween Candies
M&M's New Fall Flavor is Called 'Cookies and Screeem'
19
Trash Collection Dispensary Promotions
This Marijuana Dispensary Trades Smokables for Garbage
18
Sparkling Lollipop Sodas
In South Korea, 7-Eleven is Selling Chupa Chups Sodas
17
Fresh Artisanal Ginger Sodas
The Brooklyn Crafted Sodas are Spicy and Unfiltered
16
Minimalist Salad Bar Branding
Cecile Godin Made a Strong Visual Identity for Montreal's Foodchain
15
Stevia-Sweetened Craft Sodas
The Brooklyn Organics Guava Craft Ginger Ale Soda is Sugar-Free
14
Cheesy Pop-Up Restaurants
The Spotted Cheetah is a Cheetos-Based Restaurant in New York
13
Immersive IFE Headsets
Air France is Trialing Immersive In-Flight Entertainment Headsets
12
Minimalist Haircare Kits
Playa Haircare Helps Consumers Achieve Effortless Coastal Hairstyles
11
Team-Themed Chip Bags
Tostitos Limited-Edition 'Lucky Bags' Help NFL Fans Connect to Team Rituals
10
Memory-Boosting Supplements
The Amul Memory Milk Kulfi Caramel is Made with Milk and Herbs
9
Expressive Beauty Campaigns
Milk Makeup's 'Shades of Femininity' Campaign Promotes Self-Expression
8
Millennial Financial Advice Videos
'NowThis Money' Offers Financial Advice in Snappy Videos
7
Flamingo-Shaped Cocktail Cups
NYC's Loopy Doopy Rooftop Bar Serves Punch in a Giant Flamingo
6
Rideshare-Ready Face Masks
Cargo-Equipped Ubers are Gifting Complimentary Korean Face Masks
5
Contactless Ice Cream Trucks
Barclaycard's 'Contactless Cones' Pay & Pour in 60 Seconds
4
Refined Boutique Chocolates
The Chocolate Naive Brand Prides Itself On Its Pure Chocolates
3
Beer-Based Cocktails
Budweiser Budvar is Collaborating with Bartenders to Create 'Hoptails'
2
Explosive Candy-Filled Burritos
Taco Bell's 'Firecracker Burrito' is Filled with Pop Rocks
1
Rideshare Ice Cream Giveaways
Uber's 'Free Cone Fridays' Giveaway Lasts Until the End of Summer
Related Ideas
Branded Freeze-Dried Candies
Skittles Pop'd Respond to Demand for Freeze-Dried Treats
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Vibrant Soda-Inspired Footwear
HEYDUDE Launched a Coca-Cola Collection Featuring Diet Coke
Fashion Doll Sodas
The Olipop x Barbie Peaches & Cream Soda Boasts Maximalist Flavor
Cartoon-Inspired Beverage Collaborations
Joyburst Partners with Disney and Pixar's Inside Out 2
Escapism-Inspired Candy Campaigns
Skittles Works with Creed Bratton on the 'MFFLP the Rainbow'
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Branded Fruity Chew Candies
Hilco Sweets is Expanding its Kool-Aid and Warheads Range
Lollipop-Inspired Metaverse Experiences
Chupa Chups City is a Vibrant Adventure in The Sandbox
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Candy-Flavored Sparkling Drinks
Sparkling Ice Starburst Comes in Four Sugar-Free Flavors
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Lollipop-Inspired Toothpastes
The Chupa Chups x Hismile Flavors Sweeten Daily Oral Care Rituals
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
African Culture-Inspired Sodas
Coca-Cola Wozzaah Zero Sugar Has a Distinct Flavor and Branding
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Refreshing Streetwear Collabs
Lipton Iced Tea x Cruel Pancake Dropped 90s-Inspired Summer Styles
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Platform-Exclusive Sodas
Coca‑Cola Happy Tears Zero Sugar Released on TikTok for Gen Z
Soda Can Revamps
Functional Beverage OLIPOP Reveals New Can Format
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Pride Month Candy Branding
The Limited-Edition Skittles Pride Packaging Celebrates Community
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Real Fruit Juice Refreshers
Tropicana Refreshers Help Summer Lovers Sip the Essence of the Season
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Lollipop-Inspired Frozen Treats
Chupa Chups Freeze & Squeeze Slush Have No Added Sugar
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Bird-Shaped Marshmallow Treats
Peeps is Set to Launch Four New Products at Different Retailers
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Chilling Effect Citrus Sodas
Sprite Chill Features the Signature Lemon-Lime Flavor with Cherry
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Nostalgic Sour Candy Products
IT'SUGAR Retro Sours are Inspired by a Discontinued Sour Candy
Cookie-Flavored Sodas
Coca-Cola Oreo Zero Sugar Limited Edition Combines Two Classic Flavors
Cartoon-Themed Soft Drinks
Candy Can Unveils its Banana Candy Flavor, Inspired by Despicable Me 4
Video Game-Themed Candy Branding
The Hershey Company and Nintendo Announced a New Partnership
Celebratory Cartoon Candy Bars
This New Japanese KitKat Flavor Showcases Sanrio Characters
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Limited-Edition Retailer Drinks
Circle K and PepsiCo Partnered to Offer an Exclusive Drink
Drink-Shaped Gaming Devices
7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Convenient Kid-Focused Snack Options
KIND Healthy Snacks Debuts a Product Line Called KIND Kids
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Crisp Citrusy Soda Flavors
Coca-Cola Lemon is Arriving in Original Taste and Zero Sugar
Stealthy Soda Hoodies
The Staycool x Olipop Strawberry Vanilla Hoodie Has a Secret Compartment
Festively Elevated Chocolate Treats
The Hershey Company Seasonal Treats Come a Variety of Options
Action Film Retailer Snacks
These New Circle K Products Celebrate Godzilla x Kong: The New Empire
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Dual-Flavor Marshmallow Candies
Swizzels Squashies Strawberry & Cream Updates a Classic Treat
Fruity Latin-Inspired Sodas
Fiesta Jones Was Made for Convenience Store Customers
Celebratory K-Pop Sodas
Coca-Cola K-Wave Zero Sugar is a Limited-Edition Creation Flavor
Celebratory Lollipop Candy Boxes
See's Candies Lollypalooza Box is Limited-Edition
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Soft-Textured Sour Candies
These Chupa Chups Sour Candy Products Come in Two New Options
Fruit-Forward Bottled Sodas
Tango Launches Two New Ice Blast Flavors in Bottled Format
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Premium Energy Drink Flavors
These New Lucozade Alert Flavors Come in 250ml Cans
Healthy Soda Launches
Sidekick Soda Debuts at PopUp Grocer in NYC
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Romantic Pink Foam Beverages
Each of Dutch Bros' New Dutch Luv Beverages Feature a Pink Soft Top
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Value-Minded Mini Lollipop Packs
The Chupa Chups Mini Lollipop Pack Has 30 Servings Inside
Zesty Soda-Inspired Condiments
The 7UP Condiment Range Was Created in Partnership with Twisted
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Mix-and-Match Candy Partnerships
IT’SUGAR and Haribo Entered into an Exclusive Partnership
Mountain-Inspired Soda Rebrandings
Mountain Dew Gets a New Visual Identity in a Timeless Look
Bottled Mexican Soda Refreshments
Barrilitos is Being Relaunched by The Coca-Cola Company
Sour Soda-Flavored Candies
Haribo Soda Twist Z!ng Have a Soft and Sour Profile
Better-For-You Halloween Lollipops
The Zolli Candy Seasonal Packaging Celebrates Halloween
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Summertime Fruit Chewing Gums
Extra Sugarfree Watermelon Responds to Consumer Demand
Cult-Favorite Animation-Themed Beverages
Candy Can Introduces the Limited-Edition Banana Candy
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Lollipop Brand Jelly Candies
Chupa Chups Belts and Laces Come in Several Flavor Options
Ready-to-Eat Retailer Snacks
These New 7-Eleven Menu Items are Arriving This Summer
Nostalgic Health-Conscious Snacks
Lexington Bakes Has Refreshed Its Product Offerings
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Inaugural Candy Brand Calendars
The Chupa Chups Advent Calendar Has Lollipops, Gum and More
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Summery Sugar-Free Energy Drinks
Red Bull Sugarfree Editions Come in Two Fruit-Forward New Flavors
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Soda-Flavored Cupcake Ranges
These Café Valley Cupcakes are Flavored Like 7UP and Crush Orange
Pink Lemonade Candy Bars
Kit Kat Pink Lemonade is Poised as the Perfect Summer Treat
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Accessible Candy Branding
Nestlé Confectionery is Trialling Accessible QR Codes
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Sensory Multi-Flavor Lollipops
Chupa Chups Flavour Playlist XXL Lollipop Has Five Flavors in One
Zero-Sugar Energy Expansions
Sneak Energy Confirms its Expansion with World of Sweets
Revamped Low-Sugar Candies
SmartSweets Products Now Have a New & Improved Recipe
Snack-Branded Beverage Cups
bp and Frito-Lay North America Collaborated for Drink Cup Branding
Celebratory Chocolate Brand Campaigns
Lindt & Sprüngli is Marking its 75th Anniversary
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Candy-Inspired School-Centric Campaigns
Smarties® Debuts the Playful Smarties® U Campaign
Frosty Refreshment Soda Flavors
Irn-Bru Xtra Now Comes in Two New Flavors with No Sugar
Fizzy Can-Packaged Candies
The Sweet Bandit Fizzy Soda Can Comes in Three Flavors
Sharing-Focused Candy Products
These Mentos Sharing Bags Come in Two Options
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Childhood-Inspired Juice Rebrandings
Capri Sun Unveils New Packaging with the Big Jug
Flavorful Low-Sugar Sodas
Sidekick Soda Launches Three New Flavors of Its Health-Conscious Soda
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Limited-Edition Sugar Lip Treatments
Fresh Debuts Aurora Red, Beach Peach, and Sunset Rose Shades
Korean Street Snack Lines
Daesang Launches the New Korean Snack Lineup for Global Consumers
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Summery Sour Fruit Candies
Sour Patch Kids Strawberry is Here in Time for the Summer
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Fruit-Forward Sugar-Free Sodas
The Limited-Edition Tango Mango Has a Consumer-Driven Flavor
Chip Brand-Inspired Apparel
Lay's Partners with HUEMN to Create a Co-Branded Merchandise Capsule
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Upscaled Sparkling Water Cans
DASH Water Debuted Larger Cans in Line with Customer Insights
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Festival Season Snack Campaigns
KP Snacks and Live Nation Partnered for a New Popchips Campaign
Heart Health Candy Partnerships
Essential Candy and Enduring Hearts Have Partnered for Heart Month
Blue-Colored Juice Lines
Lucozade Launches the Blucozade Sub-Brand Lineup for 2024
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Flavor-Focused Snack Lines
Changqu and emoji Debut a New Healthy Snack Line for Chinese Consumers
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes