These New Lucozade Alert Flavors Come in 250ml Cans
Michael Hemsworth — July 22, 2024 — Lifestyle
References: lucozade & talkingretail
These new Lucozade Alert flavors have been announced by the brand for the UK market as a series of alternative energy refreshments that will catch the attention of shoppers who are new to the category.
The energy drinks include the Lucozade Alert Ultimate Energy and the Mango Peachade Zero flavors, which are each packaged in 250ml cans. The drink size responds to shopper preferences for energy-boosting beverages in a smaller serving size, which is perceived to be more permissible and suited towards a wider number of occasions. The Ultimate Energy flavor has a guarana taste profile, while the Mango Peachade is an ultra-fruity alternative to other options presently available.
Head of Category Expansion Sunny Beverage & Food GB&I (SBS GB&I) Aoife McGuigan spoke further on the new Lucozade Alert flavors saying, "We’re investing in the Lucozade Alert range to bring the right formats and the right flavours to market and drive even more sales for retailers this year. The research shows us there is strong demand for smaller cans in the category, with 31% of stimulation drinks now sold in 250ml cans. We also know they’re especially popular with shoppers over 25 years old, so can help retailers to unlock new shopper demographics. Our dynamic duo of 250ml cans is certainly set to be a hit with new shoppers looking for a high caffeine stimulation drink, so retailers should stock up now to see sales grow!”
The energy drinks include the Lucozade Alert Ultimate Energy and the Mango Peachade Zero flavors, which are each packaged in 250ml cans. The drink size responds to shopper preferences for energy-boosting beverages in a smaller serving size, which is perceived to be more permissible and suited towards a wider number of occasions. The Ultimate Energy flavor has a guarana taste profile, while the Mango Peachade is an ultra-fruity alternative to other options presently available.
Head of Category Expansion Sunny Beverage & Food GB&I (SBS GB&I) Aoife McGuigan spoke further on the new Lucozade Alert flavors saying, "We’re investing in the Lucozade Alert range to bring the right formats and the right flavours to market and drive even more sales for retailers this year. The research shows us there is strong demand for smaller cans in the category, with 31% of stimulation drinks now sold in 250ml cans. We also know they’re especially popular with shoppers over 25 years old, so can help retailers to unlock new shopper demographics. Our dynamic duo of 250ml cans is certainly set to be a hit with new shoppers looking for a high caffeine stimulation drink, so retailers should stock up now to see sales grow!”
Trend Themes
1. Smaller Serving Sizes - Catering to shopper demand for more permissible energy-boosting beverages, smaller 250ml cans offer a convenient and appealing option for diverse occasions.
2. Alternative Flavor Profiles - Introducing unique taste profiles like guarana and ultra-fruity alternatives can attract new customers seeking novel energy refreshment experiences.
3. Targeted Demographics - Energy drinks specifically marketed towards consumers over 25 years old can help retailers tap into a lucrative and underexplored demographic.
Industry Implications
1. Beverage Industry - The introduction of premium energy drink flavors in small cans can revolutionize the market by appealing to health-conscious and novelty-seeking consumers.
2. Retail Industry - Stocking innovative energy drink flavors and sizes can drive new customer traffic and increase sales for retailers.
3. Health and Wellness Industry - Energy drinks tailored to adult consumer preferences for low-calorie and flavorful options align well with the growing focus on health and wellness.
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