IT'SUGAR Retro Sours are Inspired by a Discontinued Sour Candy
Michael Hemsworth — September 12, 2024 — Lifestyle
References: itsugar & snackandbakery
IT'SUGAR Retro Sours are arriving to provide consumers with a nostalgic candy product that will remind them of a previously discontinued option.
The candies draw inspiration from the classic Altoids Sours that were discontinued many years ago and follow on the same recipe to ensure authenticity for avid fans to appreciate. The candies come in three flavors including Tangerine, Mango and Citrus, and come packaged in round tins to further pay homage to the original. Crafted by Iconic Candy, the product is expected to be a hit amongst nostalgic consumers alike.
Assistant VP of Creative and Marketing Justin Clinger commented on the IT'SUGAR Retro Sours saying, "IT'SUGAR has always been about creating fun and indulgent experiences. The Retro Sours are part of our larger retro candy assortment, which will take you back to the treats you had at your grandma’s house. Other iconic retro candies that have made their return to IT’SUGAR stores include Strawberry Crème Savers, OUCH! Bubble Gum, and Cry Baby Wax Soda Bottles.”
The candies draw inspiration from the classic Altoids Sours that were discontinued many years ago and follow on the same recipe to ensure authenticity for avid fans to appreciate. The candies come in three flavors including Tangerine, Mango and Citrus, and come packaged in round tins to further pay homage to the original. Crafted by Iconic Candy, the product is expected to be a hit amongst nostalgic consumers alike.
Assistant VP of Creative and Marketing Justin Clinger commented on the IT'SUGAR Retro Sours saying, "IT'SUGAR has always been about creating fun and indulgent experiences. The Retro Sours are part of our larger retro candy assortment, which will take you back to the treats you had at your grandma’s house. Other iconic retro candies that have made their return to IT’SUGAR stores include Strawberry Crème Savers, OUCH! Bubble Gum, and Cry Baby Wax Soda Bottles.”
Trend Themes
1. Nostalgia-driven Product Revivals - Businesses revitalizing discontinued products can tap into consumer nostalgia, evoking powerful emotional connections to past experiences.
2. Retro Packaging Designs - Using vintage-inspired packaging designs helps companies evoke a sense of familiarity and authenticity, enhancing the nostalgic appeal of products.
3. Flavor Diversity in Retro Candies - Introducing a variety of flavors in nostalgic candy products caters to diverse consumer tastes while maintaining the classic appeal.
Industry Implications
1. Confectionery - The confectionery industry can leverage the resurgence of retro candy products to create a unique market niche targeting nostalgia-driven consumers.
2. Marketing and Advertising - Marketing and advertising sectors can develop specialized campaigns that emphasize retro and nostalgic themes to attract a loyal customer base.
3. Packaging - Innovative packaging industries can explore retro-design trends to appeal to consumers' sentimental memories and enhance product differentiation.
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