'Soap for Lefties' Markets Itself to Excluded Left-Handed People
Mary Van Puymbroeck — August 14, 2017 — Marketing
References: instagram & whiskeyriversoap
Whiskey River Soap Co. created a range of specialized soaps and one of those products is a 'Soap for Lefties.'
This targeted product claims to "smell like the weird scissors" and is meant in jest to be used by left handed people. This gag product would make a fantastic gift for left-handed pals and is sure to get a good laugh out of anyone in on the joke.
Whiskey River Soap Co. is known for making soaps with humorous branding by hand. Each of the soaps have a specific (playful) purpose like "Soap for Middle Children," "Soap for a Midlife Crisis" and "Soap for First World Problems." By combining humor and quality, this handmade soap brand is able to carve a niche for itself in a highly saturated market.
This targeted product claims to "smell like the weird scissors" and is meant in jest to be used by left handed people. This gag product would make a fantastic gift for left-handed pals and is sure to get a good laugh out of anyone in on the joke.
Whiskey River Soap Co. is known for making soaps with humorous branding by hand. Each of the soaps have a specific (playful) purpose like "Soap for Middle Children," "Soap for a Midlife Crisis" and "Soap for First World Problems." By combining humor and quality, this handmade soap brand is able to carve a niche for itself in a highly saturated market.
Trend Themes
1. Specialized Soaps - There is a growing trend of creating specialized soaps that cater to specific needs or demographics, such as soap for left-handed people.
2. Humorous Branding - Companies are embracing humor in their branding to stand out in the saturated soap market, like Whiskey River Soap Co.'s gag products.
3. Handmade Niche - Handmade soap brands have the opportunity to carve out a niche market by offering unique and high-quality products.
Industry Implications
1. Soap Manufacturing - Soap manufacturers can explore creating specialized soap products for specific customer segments, such as left-handed individuals.
2. Gifts and Novelty Items - The gifts and novelty industry can tap into the trend of humorous and niche soap products to cater to specific audiences.
3. Handmade Crafts - Handmade craft businesses can offer unique and customized soap products with humorous branding to attract customers looking for specialized items.
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