Swizzels Squashies Love Hearts are Arriving in the UK This Month
Michael Hemsworth — January 3, 2025 — Lifestyle
References: swizzels & scottishgrocer
The holiday season is over and thus brings about the potential for winter blues, so brands are taking note by launching new options to combat against this like the Swizzels Squashies Love Hearts.
The product comes at a time when finances could be tight due to holiday spending and will offer consumers with a low-cost way to treat themselves before their next paycheck. The treat also makes for the perfect Valentine's Day gift to provide to friends and family alike on its own or to supplement additional items. The product features conversation heart-shaped treats with the signature soft texture of original Squashies with a variety of soft pastel colors and charming embossments to boot.
Trade Marketing Manager Clare Newton commented on the new Swizzels Squashies Love Hearts saying, "We have an exciting new product, Squashies Love Hearts, which will bring together two of our most-loved brands in time for Valentine’s Day. Featuring the signature Squashies texture, combined with the iconic shape and the fruity flavours of Love Hearts, we’re confident these will be a hit with retailers and shoppers alike. Each foam sweet has an embossed message or emoji making them perfect to share with a loved one or enjoy as a treat.”
The product comes at a time when finances could be tight due to holiday spending and will offer consumers with a low-cost way to treat themselves before their next paycheck. The treat also makes for the perfect Valentine's Day gift to provide to friends and family alike on its own or to supplement additional items. The product features conversation heart-shaped treats with the signature soft texture of original Squashies with a variety of soft pastel colors and charming embossments to boot.
Trade Marketing Manager Clare Newton commented on the new Swizzels Squashies Love Hearts saying, "We have an exciting new product, Squashies Love Hearts, which will bring together two of our most-loved brands in time for Valentine’s Day. Featuring the signature Squashies texture, combined with the iconic shape and the fruity flavours of Love Hearts, we’re confident these will be a hit with retailers and shoppers alike. Each foam sweet has an embossed message or emoji making them perfect to share with a loved one or enjoy as a treat.”
Trend Themes
1. Seasonal Product Launches - Companies are leveraging post-holiday consumption patterns to introduce affordable, mood-boosting treats that resonate with consumers experiencing the winter blues.
2. Hybrid Confection Concepts - Brands are innovating by combining popular product attributes, such as textures and flavors, to create unique treats that appeal to a wide audience.
3. Personalized Treat Messaging - Embossed messages or emojis on candy add a personalized touch that enhances emotional gifting experiences, particularly around occasions like Valentine's Day.
Industry Implications
1. Confectionery Industry - The creation of innovative candy products that merge beloved brand elements offers a way to capture consumer interest and drive sales during key seasonal events.
2. Gift and Novelty Industry - Novelty candy with personalized elements offers potential for growth in the gift sector, providing consumers with memorable and shareable gifting options.
3. Retail Industry - Retailers can capitalize on low-cost yet appealing confectionery products to increase foot traffic and bolster sales during slower retail periods.
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